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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
SEO has changed considerably since the early days of search engines, but one factor still plays an important role: keywords. A few years ago, cramming as many keywords into your content as possible was a viable tactic for getting your web pages to rank in the search engine results pages. Now? Not so much. So…
Social media marketing has become incredibly important for businesses both large and small in recent years. It’s a great way to build buzz around your business, generate new leads, share content and grow your customer base. But there’s a problem that many businesses face: How can you turn your new followers into customers? Some businesses…
No matter how much SEO evolves, one factor has remained incredibly resilient when it comes to ranking your website: the need to build links. Getting links from other web pages has long been a fundamental requirement for ranking highly in search, and this is still true in 2019. However, while links are still important, the…
If you’re planning to redesign your website, you’ll want to improve usability and get an attractive new design that will impress your customers. But you can’t rely on guesswork. It’s much more sensible to use data from your current website’s analytics to guide the redesign process, which will ensure your new website is a big…
While your SEO efforts may be focused primarily on increasing backlinks, social shares cannot be ignored. Social shares are important for improving your SEO. Not only are social shares a ranking signal, but more shares leads to more exposure – which leads to more natural links. But how should you go about sharing your content in…
Branding is all about how you make your audience feel. A strong brand will generate a strong and positive emotional reaction. But do you need a large budget to achieve this? Actually, there are many small but crucial branding tasks that do not cost much – and some are completely free. So how should you…
It’s April, and that means everyone is talking about Brexit! Crunch time has well and truly arrived. At the time of writing, no deal has yet been passed and the ‘no-deal’ date has been shifted from March 29 to April 12. Lots of things will happen when the UK leaves the EU. You may be…
If you have a business website, there’s a good chance that WordPress is your content management system (CMS). It’s the most popular CMS in the world, after all, and that’s because it’s easy to use, you can create professional websites in hours – and it’s free. But on top of that, it gives you a…
Content is essential for generating organic traffic because it plays a huge role in SEO. It allows your business to target more keywords and generate backlinks, and content can also be shared on social media to increase engagement. But producing enough content of a high enough value is no mean feat. Smaller businesses especially may…
Do you have a site search function on your website? If so, there’s a good chance that you are not making full use of it – especially if you run a store of any kind. Internal site search is incredibly useful for your visitors because it helps them to find whatever they need quickly and…
Chatbots have been cropping up more and more in recent years. But what was originally a fun and quirky gimmick has now turned into a genuinely useful and compelling marketing tool. Businesses of all sizes are using chatbots for a wide range of purposes. So how can you use chatbots for your own website? Here…
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the smallest details – including the title tags. The title tag of each web page is an important SEO element and one you need to get right….
Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
If you want to boost your SEO, you need to start with content. That’s something you’ve probably heard before. The challenge for many businesses is regularly creating the right sort of content that provides value to your target audience. This is where the idea of content mapping comes into play. Content mapping is nothing new,…
Google Analytics is an essential tool for any marketer. If you run any kind of online business, or you have a website of any kind, signing up for a Google Analytics account should be high on your list of priorities. This free analytics tool shows you exactly what is happening on your website. While it’s…
