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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Content is essential for generating organic traffic because it plays a huge role in SEO. It allows your business to target more keywords and generate backlinks, and content can also be shared on social media to increase engagement. But producing enough content of a high enough value is no mean feat. Smaller businesses especially may…
Do you have a site search function on your website? If so, there’s a good chance that you are not making full use of it – especially if you run a store of any kind. Internal site search is incredibly useful for your visitors because it helps them to find whatever they need quickly and…
Chatbots have been cropping up more and more in recent years. But what was originally a fun and quirky gimmick has now turned into a genuinely useful and compelling marketing tool. Businesses of all sizes are using chatbots for a wide range of purposes. So how can you use chatbots for your own website? Here…
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the smallest details – including the title tags. The title tag of each web page is an important SEO element and one you need to get right….
Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
If you want to boost your SEO, you need to start with content. That’s something you’ve probably heard before. The challenge for many businesses is regularly creating the right sort of content that provides value to your target audience. This is where the idea of content mapping comes into play. Content mapping is nothing new,…
Google Analytics is an essential tool for any marketer. If you run any kind of online business, or you have a website of any kind, signing up for a Google Analytics account should be high on your list of priorities. This free analytics tool shows you exactly what is happening on your website. While it’s…
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in place. So how should e-commerce businesses boost their SEO in 2018? Follow these tips to make sure your store is visible in search. Make…
The GDPR (General Data Protection Regulation) is something you might have heard a lot about already. Like most people, you have probably received dozens of emails in the last few weeks asking you whether you want to remain on marketing lists. But have you taken action for your own business? You will almost certainly be…
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of misinformation out there. The general consensus is that duplicate content is bad – but exactly how bad is debatable. In this guide, we hope to…
If you have a WordPress website and you also use Salesforce as your CRM, you can integrate both platforms to improve your lead generation. When people visit your website and enter information, perhaps to sign up to your newsletter or register for an event, you can then send that information directly into your CRM. You…
Read any article on conversion rate optimisation (CRO), and you’re going to read something about popups – those forms that appear out of nowhere when you’re browsing a website and ask for your email address in return for something of value like a free report. Popups are everywhere right now, and the reason for this is that…
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than ever to implement a fitting SEO strategy that makes the most of this growing trend. Our top 3 stats, made available recently, add weight to…
If you generate sales through your business website, you’ll be keen to track your conversions and find out where your customers are coming from. But while this is easy when it comes to online conversions like direct sales and lead-capture forms, what happens if you get a significant amount of new business over the phone?…
Web design plays an integral role in SEO, and any good designer will be aware of how their decisions can affect your search rankings. But sometimes web design trends come along and become hugely popular even though they can have a detrimental effect on SEO. Here’s a look at a few of the most common…
