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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
WRD donates to a charity every year and this year we have chosen the Southampton Children’s Hospital’s charity for the Transplant Games 2026. Matti, the son of one of our PPC directors Stefan, went through a kidney transplant at the age of 6 after months of dialysis and multiple operations since birth. The British Transplant…
AI visibility tools show how your brand appears for specific prompts but don’t reflect real user behaviour. Use them alongside strong SEO, clear content, and authoritative, helpful information to improve AI-assisted discovery without relying solely on prompt-tracking results.
A new way to run Google Ads for window companies has just passed its first real test. In London and the South East, WRD used Location Lookalikes to help a window company find better areas to target. The result was a huge jump in performance in just one month. This isn’t guesswork. It was proven…
Most PPC agencies buy clicks.WRD builds demand systems for manufacturing companies.That’s a big difference. We use Google Ads, LinkedIn, company targeting, offline conversion tracking and ABM plug-ins to help manufacturers generate better enquiries, better quotes and better sales visibility. It’s not just about traffic. It’s about knowing which companies engaged, which leads turned into RFQs,…
AI Optimisation ensures brands are clearly understood by AI-driven search systems through strong technical SEO, structured content, and consistent third-party mentions. Success depends on entity clarity, retrieval-friendly content, and credible repetition across authoritative sources.
For years, PPC and CRM systems have existed in silos.Marketing ran campaigns on Google and LinkedIn.Sales lived in the CRM, chasing leads that rarely matched pipeline expectations.And finance wondered why “marketing ROI” was always a mystery.That disconnect ends with Plug-In PPC, the performance model that integrates PPC precision targeting with CRM revenue data to deliver…
A significant shift is underway in the UK that will have a substantial impact on how we track and measure digital marketing performance, and it all hinges on age verification laws.
Have you found yourself trying to navigate your Google Analytics 4 (GA4) dashboard, thinking, “This used to feel simpler”? If so, you’re not alone.
Over the last 20 years digital marketeers have spent a significant amount of time chasing the Google algorithm and, historically, there were big changes that had a fundamental impact on the SEO industry.
Artificial Intelligence (AI) is here, and it’s here to stay. It’s set to change the future of SEO and search in two key ways
Web Results Direct has been marketing websites since 2001. In digital terms, we’re ancient. We were one of the first SEO agencies in the UK- created before Bing, YouTube, Facebook and even Myspace. And we’d begun to look like it.
Almost everyone that has created a new website has asked themselves this question, “Do we use a domain name with www. or leave them off?” and often the decision made is due to personal preference, rather than asking “Is www. or non-www. better for SEO and website performance?” In this blog we are going to…
Everyone loves a free tool but while there are a lot out there, not all are worth downloading, let alone using! To help you find the best free Chrome extensions for SEO we asked our SEO Account Managers here at Web Results Direct what their favourites are and here are the results: 1. SEOquake Let’s…
Dynamic websites that have ever-changing content that is live for a fixed period of time before being removed, often encounter issues with 404 errors in Google Search Console. The types of websites that have this issue can include but are not limited to, estate agencies, job boards, auction websites, car sales, or limited run e-commerce…
In an effort to harness user-behaviour to better understand the relevance and quality of websites Google created Navboost, and later Glue. The beginnings of Navboost can be traced back to 2005 but confirmation that Google had a named product called Navboost and Glue first came out in the antitrust case in January 2023 and then again…
