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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Customer reviews have become increasingly important over recent years. These days, when people want to research a product, service or business, they seek out third-party reviews as part of their research. This Black Friday and Cyber Monday, millions of shoppers across the world no doubt used reviews to help them make decisions about which products…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
Remember ‘Mobilegeddon’ back in 2015? That was when Google updated its algorithm to favour mobile-friendly websites in its mobile search results. Businesses owners all over the world took note: the future is very much mobile. Since then, it has become imperative that you provide users with a positive mobile experience, meaning a mobile-optimised website that…
Security is a big concern for web users. And it’s no surprise what with all the data leaks and phishing attacks reported in the news every week. After all, if huge corporations like HBO can get hacked, what hope is there for small businesses like yours? (And don’t assume that because you run a small…
There are plenty of digital marketing blogs online, but which should you be following? Rather than trying to keep up with all the blogs, which can be overwhelming, it’s a good idea to stick to a few of the best, which you can follow in your RSS reader or via email. Here are a few…
Most businesses understand these days the necessity of having an email list. No matter what type of business you operate, having a list of targeted prospects is an ideal way to build trust, increase engagement and develop relationships – and ultimately increase revenue But first you have to build the list. Fortunately, it’s not hard to…
The main goals of social media marketing are to discover more about your target customers, build a community and drive traffic to your website. But one of the most important goals is to increase your brand awareness. So how should you go about doing this? Here’s a guide to getting started. One Goal or Many?…
You’re directing plenty of traffic to your site, perhaps through the effective SEO strategy you’ve got up and running. But the sales are still not coming. As well as directing targeted traffic to your website, you also need to convert that traffic. If that’s not happening, you could be making one of these common mistakes….
SEO is not based on guesswork but on hard data. If you want to run a successful SEO campaign, you can improve your results by using a range of specialist tools. Here are seven of the best tools you should be using from the start to maximise your optimisation strategy. Google Analytics The first thing…
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw users into the website to find what they are looking for. If your home page is in need of a revamp, here are five steps…
Setting up an autoresponder is a fantastic way to teach leads about your services, build trust, and convert them into customers – all on auto. The problem with autoresponders is that so many businesses get them wrong. They either send an auto welcome email and then stop, or they don’t have a clear idea of…
You’ve got a lot of options for online advertising these days. AdWords is one of the most popular platforms, but Facebook has become increasingly popular over the last few years. So which one should you use? Here’s a quick comparison of the two so you can have a better idea about which is the best…
Trust is such an important factor when you sell goods and services online. If you don’t win the trust of your website visitors, they won’t buy from you. So how do you get them to trust you as soon as they arrive? Here are five simple but essential guidelines to follow on your site. Get…
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the importance of optimising your content for specific phrases. We’ll skip the whole importance of keywords in this post, other than to quickly remind you that…
Traffic generation is one of the things we specialise in here at Web Results Direct. But what are the best ways to send targeted traffic to your site in 2017? Digital marketing changes all the time, and it’s important to keep up to date with the developments to ensure you’re focusing your energy in the…
