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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
If you have set up a landing page for a lead-generation campaign and you want to increase conversions, there are many factors to consider. Some of the most important of these relate to the design of the page. Here are five design rules that you should stick to if you want to boost your conversions….
You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
A new year is upon us, and we are already getting lots of enquiries from businesses who want to improve their SEO in 2017. That’s very wise: getting found in the search engines is only becoming more important for businesses. We love helping our clients to improve their rankings, and we utilise many advanced strategies…
Increasing engagement with website visitors is important for any business. When a visitor starts to engage with your brand, they become more involved. They spend longer on your site and discover more about your business – all of which makes them more likely to read your blogs, share them, get in touch and even make a…
List building is something most businesses engage in these days, and building a large list of targeted contacts is a fantastic marketing asset. You can use your email list to share news, information and promotions with your targets, and it keeps you top-of-mind. You can also use it to direct more people to your website,…
Facebook advertising is something every business should consider. Facebook is the biggest social network by far, you are bound to find a good number of your target audience on the platform. But how should you make the most of Facebook ads? It’s a big site and there are so many options for reaching out to…
The year is coming to an end, which means it’s time to look at some of the trends that will be shaping the year to come. 2017 will see a lot of changes in social media, which is no different to every other year in this fast-moving area. So what does the next year hold…
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred to as the ‘Possum’ update. The update to the algorithm was made on September 1st, 2016. Now that the dust has settled, it’s a good…
Google has made the latest update to its AdWords platform with the addition of Message Extensions. If you are an AdWords user already, you’ll know that extensions can be added onto ads to make them stand out more in the search results. While various extensions already exist, the new Message Extensions is the first extension…
When it comes to SEO, don’t make the mistake of thinking that all you have to do is rank your keywords on the first page of the Google SERPs. The really important thing is what happens after that. You could be ranking in the number-one spot for your main keyword, but that does not mean…
If you carry out content marketing as part of your online marketing strategy (and you really should), it can be easy to lose track of your blogs, guest posts, surveys, and everything else that goes into it. This is especially true if you are working as part of a team. So how do you keep…
It’s been two years since Google last updated Penguin, the big algorithm update that first arrived in 2012. But the latest version was recently released, changing the SEO landscape once aga. It was announced by Google on Friday 23rd September, and it has been dominating discussion in the SEO community. Here’s everything you need to…
LinkedIn is one of the most important platforms for B2B marketing. While many people see it as just an online CV, smart businesses know that it is far more than that. If your customers are other businesses, you can be sure that you will find them on LinkedIn. This is the place where you make…
So you’re a Sales and Marketing Director working for one of the UKs Country and Equestrian businesses which contributes over £4.3 billion of consumer spending to the UK economy. Your challenge is to reach a wider and increasingly digital savvy audience, an audience who are moving quicker than your business in their shopping habits. How…
A short while ago – on Friday September 2nd to be exact – SEOs around the world began to notice something going on with their rankings. Something was happening with Google’s search algorithm, as it has done so often in the past. What could it mean? A standard update, or something more significant? Word went around…
