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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Inbound marketing is one of the most effective ways to market your business online. Rather than disrupt prospects with adverts that capture their attention, it is all based on providing value and building relationships. A lot of what we do here at Web Results Direct plays a role in inbound marketing because social media, SEO,…
Web design is constantly evolving as new trends come along and old ideas go out of fashion. As conversion specialists, we pay a lot of attention to developments in web design. While not designers ourselves, design elements play an important role in conversion rate optimisation, so it’s important to know what’s going on. Here are…
Lead generation is one of the main purposes of many websites. No matter what products or services you sell on your site, it’s always a good idea to capture the details of visitors so you can reach out to them with your marketing messages. One of the best ways to do this is to create…
If you are active on social media, you’ll already know how important images are. Images stand out and get noticed far more than text updates, especially on a site like Facebook that is very visual. One of the great problems for businesses using social media is coming up with a constant supply of attractive and…
If you have set up a landing page for a lead-generation campaign and you want to increase conversions, there are many factors to consider. Some of the most important of these relate to the design of the page. Here are five design rules that you should stick to if you want to boost your conversions….
You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
A new year is upon us, and we are already getting lots of enquiries from businesses who want to improve their SEO in 2017. That’s very wise: getting found in the search engines is only becoming more important for businesses. We love helping our clients to improve their rankings, and we utilise many advanced strategies…
Increasing engagement with website visitors is important for any business. When a visitor starts to engage with your brand, they become more involved. They spend longer on your site and discover more about your business – all of which makes them more likely to read your blogs, share them, get in touch and even make a…
List building is something most businesses engage in these days, and building a large list of targeted contacts is a fantastic marketing asset. You can use your email list to share news, information and promotions with your targets, and it keeps you top-of-mind. You can also use it to direct more people to your website,…
Facebook advertising is something every business should consider. Facebook is the biggest social network by far, you are bound to find a good number of your target audience on the platform. But how should you make the most of Facebook ads? It’s a big site and there are so many options for reaching out to…
The year is coming to an end, which means it’s time to look at some of the trends that will be shaping the year to come. 2017 will see a lot of changes in social media, which is no different to every other year in this fast-moving area. So what does the next year hold…
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred to as the ‘Possum’ update. The update to the algorithm was made on September 1st, 2016. Now that the dust has settled, it’s a good…
Google has made the latest update to its AdWords platform with the addition of Message Extensions. If you are an AdWords user already, you’ll know that extensions can be added onto ads to make them stand out more in the search results. While various extensions already exist, the new Message Extensions is the first extension…
When it comes to SEO, don’t make the mistake of thinking that all you have to do is rank your keywords on the first page of the Google SERPs. The really important thing is what happens after that. You could be ranking in the number-one spot for your main keyword, but that does not mean…
If you carry out content marketing as part of your online marketing strategy (and you really should), it can be easy to lose track of your blogs, guest posts, surveys, and everything else that goes into it. This is especially true if you are working as part of a team. So how do you keep…
