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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
As an 18-year-old who had just finished college, I knew that an apprenticeship was the route I wanted to take as opposed to going to university. The thought of such a huge debt never persuaded me to receive more traditional education. And, because of my interest in the digital world, I also knew which career…
If you know anything about SEO, you already know that links are essential. They are still one of the most important ranking factors, giving you better rankings and more visibility as you build them up. But there are some links that you don’t want. You may have read about the dreaded Google Penalty from having…
Blogging. Everyone seems to be at it. Perhaps you’re just starting out, or maybe you’ve been blogging for months or years. So here’s a question: Is your blog actually doing anything for your business? It’s a question that has to be asked. Because for a lot of businesses with a blog, they’re not actually getting…
There is a new craze sweeping the world of blogging, and it’s one that you can take advantage of in your own business blog. Content upgrades have proven time and again to be effective tools for building your email list (which should be one of your main marketing activities). They are very easy to implement,…
A Unique Selling Proposition, or USP, is something you have probably heard of before. But do you have one for your business? A USP can be very useful for online marketing, and it can help give you more direction in your decision making. Here’s a guide to how to come up with one of your…
Google loves experimenting, and AdWords has undergone a number of changes over the last few months. One of the biggest changes saw the abolishment of side ads so that now all ads are shown above and below the organic results. But now Google has made yet more changes. This time, it has changed the format…
You’ve probably heard a lot about content marketing – but what about content syndication? You may have heard that this is not a good idea because of the issues surrounding duplicate content. But actually it can be an excellent way to get more people to find your content, and it can drive more people to…
There are so many options when it comes to advertising online. The main platform that most marketers choose to start with is AdWords. In fact, when anyone talks about PPC, they often mean AdWords. And it’s hardly surprising. Google is the dominant search engine, and if you want to advertise online, it’s the first place…
Of all the problems that affect ecommerce stores, cart abandonment has got to be up there with the most frustrating. After all your work and effort to get people to choose products in your store, they get all the way to the checkout … and then leave without making the purchase. Infuriating though it is, there…
You know all about the importance of SEO – but have you ever heard about negative SEO? This malicious practice is something that can affect your business and it can be a serious issue if you don’t catch it. But what exactly is it – and do you really need to worry about it? What Is…
Online marketing can have fantastic results for your business. However, it’s easy to make mistakes that can waste your time and resources or even have a negative impact on your business. Here are five common mistakes that can derail your marketing. Are you making any of these? Not Having Goals Never go into any marketing…
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
Remarketing (also known as retargeting) has taken the online marketing world by storm in recent years. If you haven’t experimented with this technique, now is a good time to try it yourself. Remarketing can be used in many different ways to drive visitors and conversions, so here are some of the best tactics you can…
