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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
It’s been two years since Google last updated Penguin, the big algorithm update that first arrived in 2012. But the latest version was recently released, changing the SEO landscape once aga. It was announced by Google on Friday 23rd September, and it has been dominating discussion in the SEO community. Here’s everything you need to…
LinkedIn is one of the most important platforms for B2B marketing. While many people see it as just an online CV, smart businesses know that it is far more than that. If your customers are other businesses, you can be sure that you will find them on LinkedIn. This is the place where you make…
So you’re a Sales and Marketing Director working for one of the UKs Country and Equestrian businesses which contributes over £4.3 billion of consumer spending to the UK economy. Your challenge is to reach a wider and increasingly digital savvy audience, an audience who are moving quicker than your business in their shopping habits. How…
A short while ago – on Friday September 2nd to be exact – SEOs around the world began to notice something going on with their rankings. Something was happening with Google’s search algorithm, as it has done so often in the past. What could it mean? A standard update, or something more significant? Word went around…
As an 18-year-old who had just finished college, I knew that an apprenticeship was the route I wanted to take as opposed to going to university. The thought of such a huge debt never persuaded me to receive more traditional education. And, because of my interest in the digital world, I also knew which career…
If you know anything about SEO, you already know that links are essential. They are still one of the most important ranking factors, giving you better rankings and more visibility as you build them up. But there are some links that you don’t want. You may have read about the dreaded Google Penalty from having…
Blogging. Everyone seems to be at it. Perhaps you’re just starting out, or maybe you’ve been blogging for months or years. So here’s a question: Is your blog actually doing anything for your business? It’s a question that has to be asked. Because for a lot of businesses with a blog, they’re not actually getting…
There is a new craze sweeping the world of blogging, and it’s one that you can take advantage of in your own business blog. Content upgrades have proven time and again to be effective tools for building your email list (which should be one of your main marketing activities). They are very easy to implement,…
A Unique Selling Proposition, or USP, is something you have probably heard of before. But do you have one for your business? A USP can be very useful for online marketing, and it can help give you more direction in your decision making. Here’s a guide to how to come up with one of your…
Google loves experimenting, and AdWords has undergone a number of changes over the last few months. One of the biggest changes saw the abolishment of side ads so that now all ads are shown above and below the organic results. But now Google has made yet more changes. This time, it has changed the format…
You’ve probably heard a lot about content marketing – but what about content syndication? You may have heard that this is not a good idea because of the issues surrounding duplicate content. But actually it can be an excellent way to get more people to find your content, and it can drive more people to…
There are so many options when it comes to advertising online. The main platform that most marketers choose to start with is AdWords. In fact, when anyone talks about PPC, they often mean AdWords. And it’s hardly surprising. Google is the dominant search engine, and if you want to advertise online, it’s the first place…
Of all the problems that affect ecommerce stores, cart abandonment has got to be up there with the most frustrating. After all your work and effort to get people to choose products in your store, they get all the way to the checkout … and then leave without making the purchase. Infuriating though it is, there…
You know all about the importance of SEO – but have you ever heard about negative SEO? This malicious practice is something that can affect your business and it can be a serious issue if you don’t catch it. But what exactly is it – and do you really need to worry about it? What Is…
Online marketing can have fantastic results for your business. However, it’s easy to make mistakes that can waste your time and resources or even have a negative impact on your business. Here are five common mistakes that can derail your marketing. Are you making any of these? Not Having Goals Never go into any marketing…
