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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
Remarketing (also known as retargeting) has taken the online marketing world by storm in recent years. If you haven’t experimented with this technique, now is a good time to try it yourself. Remarketing can be used in many different ways to drive visitors and conversions, so here are some of the best tactics you can…
Online reviews are more important than ever before. Many people will now seek out reviews of products and services online before making a purchase. So whatever you sell, you should expect people to want to read reviews from your previous customers before making a decision. Having a large number of reviews increases trust in your…
AdWords was launched in 2000, and since then, it has seen a number of changes. But one thing that has never changed has been the ads down the right side of the page in the search results. Until now. On February 19th, Google suddenly and unexpectedly made one of the largest changes to AdWords in…
If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap. But what are these, and how can you use one to start enjoying more conversions? What Are Heatmaps? Heatmaps are…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…
If you’ve got an e-commerce store, increasing your conversions should be something you take seriously. Whether you sell a handful of products or many thousands, here are five things that you can start doing today to improve your store and boost your sales. Ensure Your Navigation Is Simple The navigation of your e-store is one…
For a long time, AdWords has been the main way that companies advertise online. But now that social media is incorporating a greater amount of advertising, this is becoming a popular option for many companies. Facebook is the largest social network, and its ad network is growing rapidly. Here’s a quick guide to getting started…
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because Google is constantly updating its algorithm. It does not do this to catch people out, but simply to improve the search results for its users….
If you have a website that you are trying to optimise for the search engines, you will probably already know just how important it is that your site is mobile friendly. As we enter 2016, there is now more reason than ever to ensure your site is optimised for mobile users, and here are some…
We’ve carried out countless AdWords campaigns for our clients over the years. Very often, our clients are confused about all the things they have to consider when running a campaign, which is why it’s such a great option to hire a specialist in the first place. But in addition to the ad copy, bidding, CPC,…
Email remains one of the best ways to market your business. It’s the ultimate way to build a relationship with your subscribers over time and to build trust in your brand. But so many companies still get it wrong. They fail at the most important task, which is to engage with their subscribers. Here are…
SEO in 2015 saw a lot of changes, including the so-called ‘Mobilegeddon’ in April along with numerous algorithm updates. But the year is at an end, and now we turn our attention to 2016. It is time to look at the most likely trends that will shape the search landscape over the coming 12 months….
