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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
A Unique Selling Proposition, or USP, is something you have probably heard of before. But do you have one for your business? A USP can be very useful for online marketing, and it can help give you more direction in your decision making. Here’s a guide to how to come up with one of your…
Google loves experimenting, and AdWords has undergone a number of changes over the last few months. One of the biggest changes saw the abolishment of side ads so that now all ads are shown above and below the organic results. But now Google has made yet more changes. This time, it has changed the format…
You’ve probably heard a lot about content marketing – but what about content syndication? You may have heard that this is not a good idea because of the issues surrounding duplicate content. But actually it can be an excellent way to get more people to find your content, and it can drive more people to…
There are so many options when it comes to advertising online. The main platform that most marketers choose to start with is AdWords. In fact, when anyone talks about PPC, they often mean AdWords. And it’s hardly surprising. Google is the dominant search engine, and if you want to advertise online, it’s the first place…
Of all the problems that affect ecommerce stores, cart abandonment has got to be up there with the most frustrating. After all your work and effort to get people to choose products in your store, they get all the way to the checkout … and then leave without making the purchase. Infuriating though it is, there…
You know all about the importance of SEO – but have you ever heard about negative SEO? This malicious practice is something that can affect your business and it can be a serious issue if you don’t catch it. But what exactly is it – and do you really need to worry about it? What Is…
Online marketing can have fantastic results for your business. However, it’s easy to make mistakes that can waste your time and resources or even have a negative impact on your business. Here are five common mistakes that can derail your marketing. Are you making any of these? Not Having Goals Never go into any marketing…
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
Remarketing (also known as retargeting) has taken the online marketing world by storm in recent years. If you haven’t experimented with this technique, now is a good time to try it yourself. Remarketing can be used in many different ways to drive visitors and conversions, so here are some of the best tactics you can…
Online reviews are more important than ever before. Many people will now seek out reviews of products and services online before making a purchase. So whatever you sell, you should expect people to want to read reviews from your previous customers before making a decision. Having a large number of reviews increases trust in your…
AdWords was launched in 2000, and since then, it has seen a number of changes. But one thing that has never changed has been the ads down the right side of the page in the search results. Until now. On February 19th, Google suddenly and unexpectedly made one of the largest changes to AdWords in…
If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap. But what are these, and how can you use one to start enjoying more conversions? What Are Heatmaps? Heatmaps are…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…