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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…
Every new AdWords customer has a number of questions they want answered before they part with their advertising budget. Here are a few commonly asked questions about AdWords with corresponding answers: Q: Why do I need an AdWords campaign? I’m already ranking high organically for my brand terms. A: To rank highly for your well-known…
Pinterest is one of the fastest growing social networks and more and more brands are using it for business. Have you made the jump yet? If you are considering using Pinterest for business, or have just started out, these top tips will go a long way to achieving pinning success. 1. Tell the story of…
Clients and agencies often ask us whether they should have a standalone website designed specifically for mobile users, or a responsive website which adapts to show site content according to screen size, and therefore is mobile friendly. Quite simply, we always recommend a mobile responsive site over a separate mobile site. When a mobile visitor…
Making your website mobile-friendly should form a key part of your digital marketing strategy, as the points below prove. 1. Avoid A Drop In Search Rankings In June this year, Google openly stated that it plans to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users….
We have been visiting Google’s offices up in London twice a month recently in order to make sure we are fully up to date with the exciting changes they are introducing to the world. Topics range from innovative use of Adwords, more effective exploitation of Google+, better Analytics data, and all the exciting new changes…
