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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Increasing LinkedIn Company Followers LinkedIn offers businesses and companies a great opportunity to increase corporate engagement. As many of you will know, LinkedIn is a great source of information for business professionals, a fantastic place to build and develop personal business networks and an invaluable way to share content, and interact, with like-minded peers, colleagues,…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…
Every new AdWords customer has a number of questions they want answered before they part with their advertising budget. Here are a few commonly asked questions about AdWords with corresponding answers: Q: Why do I need an AdWords campaign? I’m already ranking high organically for my brand terms. A: To rank highly for your well-known…
Pinterest is one of the fastest growing social networks and more and more brands are using it for business. Have you made the jump yet? If you are considering using Pinterest for business, or have just started out, these top tips will go a long way to achieving pinning success. 1. Tell the story of…
Clients and agencies often ask us whether they should have a standalone website designed specifically for mobile users, or a responsive website which adapts to show site content according to screen size, and therefore is mobile friendly. Quite simply, we always recommend a mobile responsive site over a separate mobile site. When a mobile visitor…
Making your website mobile-friendly should form a key part of your digital marketing strategy, as the points below prove. 1. Avoid A Drop In Search Rankings In June this year, Google openly stated that it plans to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users….
We have been visiting Google’s offices up in London twice a month recently in order to make sure we are fully up to date with the exciting changes they are introducing to the world. Topics range from innovative use of Adwords, more effective exploitation of Google+, better Analytics data, and all the exciting new changes…
