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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Creating, monitoring and analysing your pay per click campaign can be a pretty complex undertaking. Often web owners get stuck in the “ppc bubble”, fail to look at the wider picture, miss new technologies, and end up finding they they cannot see the wood for the trees. So just to put things into a little…
In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
In the deep dense marketing jungle of the internet there is little that creates more tension amongst business owners and webmasters alike than the reappearance of Google Panda. It is quite unbelievable that it is now well into its third year and now in its 27th update. Some of the past updates have seemed quite…
The demise of the Google keyword tool was a great blow to all SEOs. It was fundamental to the very tasks of keyword research and optimising web content – a springboard to finding the most appropriate keywords and creating effective long tails. Google replaced it with the keyword planner but it can only be accessed…
In a culture where communications, data storage, business promotions, leads and sales are now held in the cloud and part of an ever-evolving online world, there has never been a more essential time for robust internet security. But I always find it a little odd that as we are immersed in a barrage of technological…
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons for advertising on Bing. Formerly known as MSN adCenter, Bing Ads offer a number of the benefits and features that Google AdWords do – but…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help you solve the puzzle of how much of your traffic is from real people. The way this new filter works is by filtering out all…
In the olden days when SEOs were first learning their trade in optimisation there were two distinct camps – black hat SEOs and white hat SEOs. For those uninitiated in the sometimes strange language of search engine optimisation this could sound rather exciting if you remember Hollywood westerns in the fifties when the goodies wore…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear would at least seem a little more acceptable and cuddly. However the decision to reward websites with a secure setting (HTTPS as opposed to HTTP)…
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local businesses. The guys over at Search Engine Land named the update “Pigeon” because of the bird’s fondness for home (local is where the heart is,…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely is one of the foremost ways to understand how a website is doing and to assess things like through-clicks and conversions. Google is a titan…
