Looking for industry know-how, sharp insights and practical advice? You’re in the right place!
In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help you solve the puzzle of how much of your traffic is from real people. The way this new filter works is by filtering out all…
In the olden days when SEOs were first learning their trade in optimisation there were two distinct camps – black hat SEOs and white hat SEOs. For those uninitiated in the sometimes strange language of search engine optimisation this could sound rather exciting if you remember Hollywood westerns in the fifties when the goodies wore…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear would at least seem a little more acceptable and cuddly. However the decision to reward websites with a secure setting (HTTPS as opposed to HTTP)…
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local businesses. The guys over at Search Engine Land named the update “Pigeon” because of the bird’s fondness for home (local is where the heart is,…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely is one of the foremost ways to understand how a website is doing and to assess things like through-clicks and conversions. Google is a titan…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Increasing LinkedIn Company Followers LinkedIn offers businesses and companies a great opportunity to increase corporate engagement. As many of you will know, LinkedIn is a great source of information for business professionals, a fantastic place to build and develop personal business networks and an invaluable way to share content, and interact, with like-minded peers, colleagues,…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…