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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
How to Master Tweeting to Market your Business – Nothing divides opinion more in the world of social media than Twitter. Whereas other social media accounts such as Facebook, LinkedIn and Google + seem to be straight forward and simple in comparison, Twitter may appear to the initiated to use rules and posting regulations that…
Google Panda has been with us now for over three years. The original goal of the algorithm was to filter out websites that offer thin and unsubstantial content. Many hoped that the websites to be hit would be those whose very existence depended on the constant drivel supplied by supposed writers simply putting up articles…
WordPress is an excellent platform for small start-up websites. Ultra simple to set up, they really can – as it says on the “packet” – be installed in 5 minutes. If you just need a simple blog, you have all the necessary functions at your finger-tips and by adding a few pages you can really…
Marketing on the internet has become quite turbulent in the last few years as Google has brought out stricter and stricter boundaries to ensure that only the very best websites get to the top of SERPS (Search engine results pages). Those website owners who have not used a professional approach to building links in the…
As with everything on the internet now, valuable and substantial content is key. Being seen amongst the hubbub of voices, videos, channels and micro messages is essential for business marketing in the arena of social media. However, some business owners wrongly fall into the trap of putting up a routine amount of tired empty messages…
Yes it looks like that Penguin is back after a very low profile for over a year. Once again Google has sent chills down the spines of all business website owners and internet consultants as the latest update was rolled out in the last week of October. Unlike other updates Penguin 3.0 has been given…
As technology advances every day, new devices become mainstream, popular internet social media channels become hot marketing channels and Google continues to change its algorithms to heighten the quality of sites in the search results, there is a real need for the professional SEO or website owner to update their marketing toolbox on a regular…
Creating, monitoring and analysing your pay per click campaign can be a pretty complex undertaking. Often web owners get stuck in the “ppc bubble”, fail to look at the wider picture, miss new technologies, and end up finding they they cannot see the wood for the trees. So just to put things into a little…
In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
In the deep dense marketing jungle of the internet there is little that creates more tension amongst business owners and webmasters alike than the reappearance of Google Panda. It is quite unbelievable that it is now well into its third year and now in its 27th update. Some of the past updates have seemed quite…
The demise of the Google keyword tool was a great blow to all SEOs. It was fundamental to the very tasks of keyword research and optimising web content – a springboard to finding the most appropriate keywords and creating effective long tails. Google replaced it with the keyword planner but it can only be accessed…
In a culture where communications, data storage, business promotions, leads and sales are now held in the cloud and part of an ever-evolving online world, there has never been a more essential time for robust internet security. But I always find it a little odd that as we are immersed in a barrage of technological…
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons for advertising on Bing. Formerly known as MSN adCenter, Bing Ads offer a number of the benefits and features that Google AdWords do – but…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…