In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons for advertising on Bing. Formerly known as MSN adCenter, Bing Ads offer a number of the benefits and features that Google AdWords do – but…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local businesses. The guys over at Search Engine Land named the update “Pigeon” because of the bird’s fondness for home (local is where the heart is,…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Every new AdWords customer has a number of questions they want answered before they part with their advertising budget. Here are a few commonly asked questions about AdWords with corresponding answers: Q: Why do I need an AdWords campaign? I’m already ranking high organically for my brand terms. A: To rank highly for your well-known…
We have been visiting Google’s offices up in London twice a month recently in order to make sure we are fully up to date with the exciting changes they are introducing to the world. Topics range from innovative use of Adwords, more effective exploitation of Google+, better Analytics data, and all the exciting new changes…