The demise of the Google keyword tool was a great blow to all SEOs. It was fundamental to the very tasks of keyword research and optimising web content – a springboard to finding the most appropriate keywords and creating effective long tails. Google replaced it with the keyword planner but it can only be accessed…
Regardless of the impulse many of us might have to utter the words “I’ll Google it” when meaning “I’ll search for it on-line”, there are still plenty of good reasons for advertising on Bing. Formerly known as MSN adCenter, Bing Ads offer a number of the benefits and features that Google AdWords do – but…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help you solve the puzzle of how much of your traffic is from real people. The way this new filter works is by filtering out all…
In the olden days when SEOs were first learning their trade in optimisation there were two distinct camps – black hat SEOs and white hat SEOs. For those uninitiated in the sometimes strange language of search engine optimisation this could sound rather exciting if you remember Hollywood westerns in the fifties when the goodies wore…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…