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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
SEO is not based on guesswork but on hard data. If you want to run a successful SEO campaign, you can improve your results by using a range of specialist tools. Here are seven of the best tools you should be using from the start to maximise your optimisation strategy. Google Analytics The first thing…
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw users into the website to find what they are looking for. If your home page is in need of a revamp, here are five steps…
Setting up an autoresponder is a fantastic way to teach leads about your services, build trust, and convert them into customers – all on auto. The problem with autoresponders is that so many businesses get them wrong. They either send an auto welcome email and then stop, or they don’t have a clear idea of…
You’ve got a lot of options for online advertising these days. AdWords is one of the most popular platforms, but Facebook has become increasingly popular over the last few years. So which one should you use? Here’s a quick comparison of the two so you can have a better idea about which is the best…
Trust is such an important factor when you sell goods and services online. If you don’t win the trust of your website visitors, they won’t buy from you. So how do you get them to trust you as soon as they arrive? Here are five simple but essential guidelines to follow on your site. Get…
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the importance of optimising your content for specific phrases. We’ll skip the whole importance of keywords in this post, other than to quickly remind you that…
Traffic generation is one of the things we specialise in here at Web Results Direct. But what are the best ways to send targeted traffic to your site in 2017? Digital marketing changes all the time, and it’s important to keep up to date with the developments to ensure you’re focusing your energy in the…
Inbound marketing is one of the most effective ways to market your business online. Rather than disrupt prospects with adverts that capture their attention, it is all based on providing value and building relationships. A lot of what we do here at Web Results Direct plays a role in inbound marketing because social media, SEO,…
Web design is constantly evolving as new trends come along and old ideas go out of fashion. As conversion specialists, we pay a lot of attention to developments in web design. While not designers ourselves, design elements play an important role in conversion rate optimisation, so it’s important to know what’s going on. Here are…
Lead generation is one of the main purposes of many websites. No matter what products or services you sell on your site, it’s always a good idea to capture the details of visitors so you can reach out to them with your marketing messages. One of the best ways to do this is to create…
If you are active on social media, you’ll already know how important images are. Images stand out and get noticed far more than text updates, especially on a site like Facebook that is very visual. One of the great problems for businesses using social media is coming up with a constant supply of attractive and…
If you have set up a landing page for a lead-generation campaign and you want to increase conversions, there are many factors to consider. Some of the most important of these relate to the design of the page. Here are five design rules that you should stick to if you want to boost your conversions….
You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
A new year is upon us, and we are already getting lots of enquiries from businesses who want to improve their SEO in 2017. That’s very wise: getting found in the search engines is only becoming more important for businesses. We love helping our clients to improve their rankings, and we utilise many advanced strategies…
Increasing engagement with website visitors is important for any business. When a visitor starts to engage with your brand, they become more involved. They spend longer on your site and discover more about your business – all of which makes them more likely to read your blogs, share them, get in touch and even make a…