The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
In the deep dense marketing jungle of the internet there is little that creates more tension amongst business owners and webmasters alike than the reappearance of Google Panda. It is quite unbelievable that it is now well into its third year and now in its 27th update. Some of the past updates have seemed quite…
The demise of the Google keyword tool was a great blow to all SEOs. It was fundamental to the very tasks of keyword research and optimising web content – a springboard to finding the most appropriate keywords and creating effective long tails. Google replaced it with the keyword planner but it can only be accessed…
Enhance conversions through your mobile website For some time now business owners have been only too aware of the necessity to ensure their online presence can be effectively seen on all the new devices such as iPads, laptops, tablets and mobiles. However, with the desktop website often considered the main resource for conversions, the mobile…
Google has just revealed a new feature to filter out bots and spiders from your website traffic and activity data. This is good news for businesses as it should help you solve the puzzle of how much of your traffic is from real people. The way this new filter works is by filtering out all…
By tracking the source of all telephone call leads from your website you gain greater understanding of what is and isn’t working about your website – and can potentially increase sales as a result. Every business nowadays appreciates the importance of having an online presence and driving traffic to their website but many companies are…
After pandas, penguins and hummingbirds you may have expected Google to name its latest controversial algorithm change after one of our animal friends. Giraffe perhaps, Duck-billed Platypus or Koala Bear would at least seem a little more acceptable and cuddly. However the decision to reward websites with a secure setting (HTTPS as opposed to HTTP)…
The latest algorithm change by Google, unofficially named after the cooing grey and white bird, has changed how local directory listings appear by generating more accurate search results for local businesses. The guys over at Search Engine Land named the update “Pigeon” because of the bird’s fondness for home (local is where the heart is,…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…
We have been visiting Google’s offices up in London twice a month recently in order to make sure we are fully up to date with the exciting changes they are introducing to the world. Topics range from innovative use of Adwords, more effective exploitation of Google+, better Analytics data, and all the exciting new changes…