Looking for industry know-how, sharp insights and practical advice? You’re in the right place!
In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap. But what are these, and how can you use one to start enjoying more conversions? What Are Heatmaps? Heatmaps are…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…
If you’ve got an e-commerce store, increasing your conversions should be something you take seriously. Whether you sell a handful of products or many thousands, here are five things that you can start doing today to improve your store and boost your sales. Ensure Your Navigation Is Simple The navigation of your e-store is one…
For a long time, AdWords has been the main way that companies advertise online. But now that social media is incorporating a greater amount of advertising, this is becoming a popular option for many companies. Facebook is the largest social network, and its ad network is growing rapidly. Here’s a quick guide to getting started…
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because Google is constantly updating its algorithm. It does not do this to catch people out, but simply to improve the search results for its users….
If you have a website that you are trying to optimise for the search engines, you will probably already know just how important it is that your site is mobile friendly. As we enter 2016, there is now more reason than ever to ensure your site is optimised for mobile users, and here are some…
We’ve carried out countless AdWords campaigns for our clients over the years. Very often, our clients are confused about all the things they have to consider when running a campaign, which is why it’s such a great option to hire a specialist in the first place. But in addition to the ad copy, bidding, CPC,…
Email remains one of the best ways to market your business. It’s the ultimate way to build a relationship with your subscribers over time and to build trust in your brand. But so many companies still get it wrong. They fail at the most important task, which is to engage with their subscribers. Here are…
SEO in 2015 saw a lot of changes, including the so-called ‘Mobilegeddon’ in April along with numerous algorithm updates. But the year is at an end, and now we turn our attention to 2016. It is time to look at the most likely trends that will shape the search landscape over the coming 12 months….
Whether you’re launching your first business website or your re-launching your existing site, there is a lot to keep in mind to get your site up and running. Here are the main stages to follow to go from nothing right up to a fully functioning business website. Buy Your Domain Unless you already own your…
Many businesses know how essential it is to be active on social media, but few truly understand how to get the most out of it. Perhaps you are one of them. You launch a Facebook and Twitter profile, link to a few blog posts, then give up when the flood of targeted traffic fails to…
Google Analytics is a powerful – and free – tool that is essential for any business that takes its online marketing seriously. You can use it to find out who is visiting your site and how your visitors behave, helping you to make more intelligent marketing decisions. But are you using it correctly? Google Analytics is…
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to test out your new service, or to buy your latest product. Whatever the aim of your landing page, you will want to ensure that it…
With social media becoming increasingly popular, most businesses now realise the benefits to be had by getting involved in one or a few social platforms. But even if you know that being social is a great idea, there is still the small matter of which social network is the right choice for you. There are…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
