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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
The GDPR (General Data Protection Regulation) is something you might have heard a lot about already. Like most people, you have probably received dozens of emails in the last few weeks asking you whether you want to remain on marketing lists. But have you taken action for your own business? You will almost certainly be…
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of misinformation out there. The general consensus is that duplicate content is bad – but exactly how bad is debatable. In this guide, we hope to…
If you have a WordPress website and you also use Salesforce as your CRM, you can integrate both platforms to improve your lead generation. When people visit your website and enter information, perhaps to sign up to your newsletter or register for an event, you can then send that information directly into your CRM. You…
Read any article on conversion rate optimisation (CRO), and you’re going to read something about popups – those forms that appear out of nowhere when you’re browsing a website and ask for your email address in return for something of value like a free report. Popups are everywhere right now, and the reason for this is that…
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than ever to implement a fitting SEO strategy that makes the most of this growing trend. Our top 3 stats, made available recently, add weight to…
If you generate sales through your business website, you’ll be keen to track your conversions and find out where your customers are coming from. But while this is easy when it comes to online conversions like direct sales and lead-capture forms, what happens if you get a significant amount of new business over the phone?…
Web design plays an integral role in SEO, and any good designer will be aware of how their decisions can affect your search rankings. But sometimes web design trends come along and become hugely popular even though they can have a detrimental effect on SEO. Here’s a look at a few of the most common…
Customer reviews have become increasingly important over recent years. These days, when people want to research a product, service or business, they seek out third-party reviews as part of their research. This Black Friday and Cyber Monday, millions of shoppers across the world no doubt used reviews to help them make decisions about which products…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
Remember ‘Mobilegeddon’ back in 2015? That was when Google updated its algorithm to favour mobile-friendly websites in its mobile search results. Businesses owners all over the world took note: the future is very much mobile. Since then, it has become imperative that you provide users with a positive mobile experience, meaning a mobile-optimised website that…
Security is a big concern for web users. And it’s no surprise what with all the data leaks and phishing attacks reported in the news every week. After all, if huge corporations like HBO can get hacked, what hope is there for small businesses like yours? (And don’t assume that because you run a small…
There are plenty of digital marketing blogs online, but which should you be following? Rather than trying to keep up with all the blogs, which can be overwhelming, it’s a good idea to stick to a few of the best, which you can follow in your RSS reader or via email. Here are a few…
Most businesses understand these days the necessity of having an email list. No matter what type of business you operate, having a list of targeted prospects is an ideal way to build trust, increase engagement and develop relationships – and ultimately increase revenue But first you have to build the list. Fortunately, it’s not hard to…
The main goals of social media marketing are to discover more about your target customers, build a community and drive traffic to your website. But one of the most important goals is to increase your brand awareness. So how should you go about doing this? Here’s a guide to getting started. One Goal or Many?…
You’re directing plenty of traffic to your site, perhaps through the effective SEO strategy you’ve got up and running. But the sales are still not coming. As well as directing targeted traffic to your website, you also need to convert that traffic. If that’s not happening, you could be making one of these common mistakes….