As Web Results Direct turns 22, we spoke to David Glaser, Director at WRD, about the inception and journey of the company since 2001. What made you decide to start Web Results Direct and why? “It struck me over 22 years ago that there were people able to build some really great websites and…
Google Panda has been with us now for over three years. The original goal of the algorithm was to filter out websites that offer thin and unsubstantial content. Many hoped that the websites to be hit would be those whose very existence depended on the constant drivel supplied by supposed writers simply putting up articles…
As technology advances every day, new devices become mainstream, popular internet social media channels become hot marketing channels and Google continues to change its algorithms to heighten the quality of sites in the search results, there is a real need for the professional SEO or website owner to update their marketing toolbox on a regular…
In a culture where communications, data storage, business promotions, leads and sales are now held in the cloud and part of an ever-evolving online world, there has never been a more essential time for robust internet security. But I always find it a little odd that as we are immersed in a barrage of technological…
Google Analytics is an important tool for gathering and analysing statistics about a website, with a huge range of information on offer. There is no doubt that using it wisely is one of the foremost ways to understand how a website is doing and to assess things like through-clicks and conversions. Google is a titan…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…
Most webmasters are aware that incoming links are a crucial part of improving the presence and visibility of their site within the search engines. Citations or ‘NAP’ (name, address and phone number) listings are, however, often overlooked, in particular for the value they offer to a local search strategy or campaign. What are citations? A…