SEO is a constantly changing field, so it’s vital to keep up to date. However with so many players, and the goal-posts always moving, it can be challenging to stay ahead of the curve. Thankfully, there is a wealth of knowledge shared by the top SEO experts available for us to absorb. We have rounded…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
Social media marketing has become incredibly important for businesses both large and small in recent years. It’s a great way to build buzz around your business, generate new leads, share content and grow your customer base. But there’s a problem that many businesses face: How can you turn your new followers into customers? Some businesses…
While your SEO efforts may be focused primarily on increasing backlinks, social shares cannot be ignored. Social shares are important for improving your SEO. Not only are social shares a ranking signal, but more shares leads to more exposure – which leads to more natural links. But how should you go about sharing your content in…
Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
If you want to boost your SEO, you need to start with content. That’s something you’ve probably heard before. The challenge for many businesses is regularly creating the right sort of content that provides value to your target audience. This is where the idea of content mapping comes into play. Content mapping is nothing new,…
The main goals of social media marketing are to discover more about your target customers, build a community and drive traffic to your website. But one of the most important goals is to increase your brand awareness. So how should you go about doing this? Here’s a guide to getting started. One Goal or Many?…
If you are active on social media, you’ll already know how important images are. Images stand out and get noticed far more than text updates, especially on a site like Facebook that is very visual. One of the great problems for businesses using social media is coming up with a constant supply of attractive and…
You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
Facebook advertising is something every business should consider. Facebook is the biggest social network by far, you are bound to find a good number of your target audience on the platform. But how should you make the most of Facebook ads? It’s a big site and there are so many options for reaching out to…
The year is coming to an end, which means it’s time to look at some of the trends that will be shaping the year to come. 2017 will see a lot of changes in social media, which is no different to every other year in this fast-moving area. So what does the next year hold…
LinkedIn is one of the most important platforms for B2B marketing. While many people see it as just an online CV, smart businesses know that it is far more than that. If your customers are other businesses, you can be sure that you will find them on LinkedIn. This is the place where you make…
For a long time, AdWords has been the main way that companies advertise online. But now that social media is incorporating a greater amount of advertising, this is becoming a popular option for many companies. Facebook is the largest social network, and its ad network is growing rapidly. Here’s a quick guide to getting started…
Many businesses know how essential it is to be active on social media, but few truly understand how to get the most out of it. Perhaps you are one of them. You launch a Facebook and Twitter profile, link to a few blog posts, then give up when the flood of targeted traffic fails to…
With social media becoming increasingly popular, most businesses now realise the benefits to be had by getting involved in one or a few social platforms. But even if you know that being social is a great idea, there is still the small matter of which social network is the right choice for you. There are…