Customer reviews have become increasingly important over recent years. These days, when people want to research a product, service or business, they seek out third-party reviews as part of their research. This Black Friday and Cyber Monday, millions of shoppers across the world no doubt used reviews to help them make decisions about which products…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
Remember ‘Mobilegeddon’ back in 2015? That was when Google updated its algorithm to favour mobile-friendly websites in its mobile search results. Businesses owners all over the world took note: the future is very much mobile. Since then, it has become imperative that you provide users with a positive mobile experience, meaning a mobile-optimised website that…
Security is a big concern for web users. And it’s no surprise what with all the data leaks and phishing attacks reported in the news every week. After all, if huge corporations like HBO can get hacked, what hope is there for small businesses like yours? (And don’t assume that because you run a small…
SEO is not based on guesswork but on hard data. If you want to run a successful SEO campaign, you can improve your results by using a range of specialist tools. Here are seven of the best tools you should be using from the start to maximise your optimisation strategy. Google Analytics The first thing…
A new year is upon us, and we are already getting lots of enquiries from businesses who want to improve their SEO in 2017. That’s very wise: getting found in the search engines is only becoming more important for businesses. We love helping our clients to improve their rankings, and we utilise many advanced strategies…
When it comes to SEO, don’t make the mistake of thinking that all you have to do is rank your keywords on the first page of the Google SERPs. The really important thing is what happens after that. You could be ranking in the number-one spot for your main keyword, but that does not mean…
It’s been two years since Google last updated Penguin, the big algorithm update that first arrived in 2012. But the latest version was recently released, changing the SEO landscape once aga. It was announced by Google on Friday 23rd September, and it has been dominating discussion in the SEO community. Here’s everything you need to…
A short while ago – on Friday September 2nd to be exact – SEOs around the world began to notice something going on with their rankings. Something was happening with Google’s search algorithm, as it has done so often in the past. What could it mean? A standard update, or something more significant? Word went around…
You know all about the importance of SEO – but have you ever heard about negative SEO? This malicious practice is something that can affect your business and it can be a serious issue if you don’t catch it. But what exactly is it – and do you really need to worry about it? What Is…
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
SEO in 2015 saw a lot of changes, including the so-called ‘Mobilegeddon’ in April along with numerous algorithm updates. But the year is at an end, and now we turn our attention to 2016. It is time to look at the most likely trends that will shape the search landscape over the coming 12 months….
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers online and to build trust. Content can come in many forms, including images, videos and audio, but written content still dominates. So how should you…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
