What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
We often come across prospective clients who have just had a new website designed and are consequently looking for some digital marketing consultancy to get the best of their new investment, or, otherwise, are looking for our support in recovering any search engine traffic lost as a result of the web designers not taking SEO…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
As an agency servicing over 80 clients across almost every sector, if it important for us to utilise tools where we can. These enable us to provide a fully comprehensive image of every client’s digital landscape and highlight any areas that could be further improved or capitalised on. This month we spoke to the Web…
What is link building? As a hot topic in the WRD office, and across the entire SEO community for that matter, we thought we would delve into some natural link building techniques (particularly the slightly less obvious practices) and show you how you can use them to benefit your own website. Link building is the…
SEO has changed considerably since the early days of search engines, but one factor still plays an important role: keywords. A few years ago, cramming as many keywords into your content as possible was a viable tactic for getting your web pages to rank in the search engine results pages. Now? Not so much. So…
No matter how much SEO evolves, one factor has remained incredibly resilient when it comes to ranking your website: the need to build links. Getting links from other web pages has long been a fundamental requirement for ranking highly in search, and this is still true in 2019. However, while links are still important, the…
If you’re planning to redesign your website, you’ll want to improve usability and get an attractive new design that will impress your customers. But you can’t rely on guesswork. It’s much more sensible to use data from your current website’s analytics to guide the redesign process, which will ensure your new website is a big…
While your SEO efforts may be focused primarily on increasing backlinks, social shares cannot be ignored. Social shares are important for improving your SEO. Not only are social shares a ranking signal, but more shares leads to more exposure – which leads to more natural links. But how should you go about sharing your content in…
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the smallest details – including the title tags. The title tag of each web page is an important SEO element and one you need to get right….
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in place. So how should e-commerce businesses boost their SEO in 2018? Follow these tips to make sure your store is visible in search. Make…
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of misinformation out there. The general consensus is that duplicate content is bad – but exactly how bad is debatable. In this guide, we hope to…
If you have a WordPress website and you also use Salesforce as your CRM, you can integrate both platforms to improve your lead generation. When people visit your website and enter information, perhaps to sign up to your newsletter or register for an event, you can then send that information directly into your CRM. You…
Read any article on conversion rate optimisation (CRO), and you’re going to read something about popups – those forms that appear out of nowhere when you’re browsing a website and ask for your email address in return for something of value like a free report. Popups are everywhere right now, and the reason for this is that…
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than ever to implement a fitting SEO strategy that makes the most of this growing trend. Our top 3 stats, made available recently, add weight to…
