Almost everyone that has created a new website has asked themselves this question, “Do we use a domain name with www. or leave them off?” and often the decision made is due to personal preference, rather than asking “Is www. or non-www. better for SEO and website performance?” In this blog we are going to…
Everyone loves a free tool but while there are a lot out there, not all are worth downloading, let alone using! To help you find the best free Chrome extensions for SEO we asked our SEO Account Managers here at Web Results Direct what their favourites are and here are the results: 1. SEOquake Let’s…
Dynamic websites that have ever-changing content, content that is live for a fixed period of time before being removed, often encounter issues with 404 errors in Google Search Console. The types of websites that have this issue can include but are not limited to, estate agencies, job boards, auction websites, car sales, or limited run…
In an effort to harness user-behaviour to better understand the relevance and quality of websites Google created Navboost, and later Glue. The beginnings of Navboost can be traced back to 2005 but confirmation that Google had a named product called Navboost and Glue first came out in the antitrust case in January 2023 and then again…
Search Engine Optimisation (SEO) is a field that requires constant adaptation to keep up with the evolving digital landscape. In recent years, the integration of Generative Artificial Intelligence (AI) and Large Language Models (LLMs) has revolutionised the way in which SEO professionals optimise websites. In this blog, we’ll be expanding on our article tackling the…
For businesses that have customers in different countries or who speak different languages having a website that is relevant and useful to all audiences is essential. Some websites will only require the same content, just in the local language, while others may need to offer different services and products for different locations and languages. Having…
Creating and managing a multilingual website can be hard and expensive. There tends to be a lot of stakeholders involved in the process and a significant investment in time and money. This means that there is a lot of pressure to ensure that the website works as intended from day one. This includes ensuring that…
The internet is full of SEO advice, much of it is really good quality (although there is a lot of it that is awful and/or dubious, so do check your sources!) and if you want a list of what we consider to be some of the best SEO resources out there, we have a post…
SEO is a constantly changing field, so it’s vital to keep up to date. However with so many players, and the goal-posts always moving, it can be challenging to stay ahead of the curve. Thankfully, there is a wealth of knowledge shared by the top SEO experts available for us to absorb. We have rounded…
As you would expect for a topic such as SEO the internet is full of SEO “advice” but how do you know what is trustworthy? Has it been written by someone with experience or someone who is just starting out? (The Dunning–Kruger effect is a real thing in this industry!) Even when SEO advice is…
Marketeers are often in a position where they find themselves having to choose between PPC or SEO, often based on budget limitations, perceived constraints based on their campaign goals/objectives, and sometimes instructions from above. We believe that this is a false dichotomy. SEO and PPC both have strengths and weaknesses and by using them together…
What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
We often come across prospective clients who have just had a new website designed and are consequently looking for some digital marketing consultancy to get the best of their new investment, or, otherwise, are looking for our support in recovering any search engine traffic lost as a result of the web designers not taking SEO…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
As an agency servicing over 80 clients across almost every sector, if it important for us to utilise tools where we can. These enable us to provide a fully comprehensive image of every client’s digital landscape and highlight any areas that could be further improved or capitalised on. This month we spoke to the Web…