Marketeers are often in a position where they find themselves having to choose between PPC or SEO, often based on budget limitations, perceived constraints based on their campaign goals/objectives, and sometimes instructions from above. We believe that this is a false dichotomy. SEO and PPC both have strengths and weaknesses and by using them together…
What is an Ad Platform? An ad platform is a piece of technology made with the intention of monetizing online traffic. This online traffic can take a number of different forms, from users seeking a product or service, to entertainment or online social interactions. Ad platforms make money, put simply, through their users’ attention and…
You may have come across our earlier blog discussing “must-have SEO tools and software” where the WRD SEO consultants shared their most frequently used tools, this time we spoke to our PPC management team who have shared what, in their minds, are the best PPC tools. Here’s what Milan had to say: “it’s always a…
You’ve got a lot of options for online advertising these days. AdWords is one of the most popular platforms, but Facebook has become increasingly popular over the last few years. So which one should you use? Here’s a quick comparison of the two so you can have a better idea about which is the best…
Google has made the latest update to its AdWords platform with the addition of Message Extensions. If you are an AdWords user already, you’ll know that extensions can be added onto ads to make them stand out more in the search results. While various extensions already exist, the new Message Extensions is the first extension…
There are so many options when it comes to advertising online. The main platform that most marketers choose to start with is AdWords. In fact, when anyone talks about PPC, they often mean AdWords. And it’s hardly surprising. Google is the dominant search engine, and if you want to advertise online, it’s the first place…
AdWords was launched in 2000, and since then, it has seen a number of changes. But one thing that has never changed has been the ads down the right side of the page in the search results. Until now. On February 19th, Google suddenly and unexpectedly made one of the largest changes to AdWords in…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a bit about this advertising technique. It involves creating a short text ad consisting of a headline, two lines of text, and a URL. You then…
Most social media platforms allow businesses to set up advertising on their accounts and Twitter, which is out there leading the pack with Facebook, LinkedIn, Instagram and Google+, is no exception. However, advertising on Twitter does not involve creating the traditional micro ad that is seen in the right columns of sites and accounts. The…