What is an Ad Platform? An ad platform is a piece of technology made with the intention of monetizing online traffic. This online traffic can take a number of different forms, from users seeking a product or service, to entertainment or online social interactions. Ad platforms make money, put simply, through their users’ attention and…
You may have come across our earlier blog discussing “must-have SEO tools and software” where the WRD SEO consultants shared their most frequently used tools, this time we spoke to our PPC management team who have shared what, in their minds, are the best PPC tools. Here’s what Milan had to say: “it’s always a…
You’ve got a lot of options for online advertising these days. AdWords is one of the most popular platforms, but Facebook has become increasingly popular over the last few years. So which one should you use? Here’s a quick comparison of the two so you can have a better idea about which is the best…
Facebook advertising is something every business should consider. Facebook is the biggest social network by far, you are bound to find a good number of your target audience on the platform. But how should you make the most of Facebook ads? It’s a big site and there are so many options for reaching out to…
Google has made the latest update to its AdWords platform with the addition of Message Extensions. If you are an AdWords user already, you’ll know that extensions can be added onto ads to make them stand out more in the search results. While various extensions already exist, the new Message Extensions is the first extension…
There are so many options when it comes to advertising online. The main platform that most marketers choose to start with is AdWords. In fact, when anyone talks about PPC, they often mean AdWords. And it’s hardly surprising. Google is the dominant search engine, and if you want to advertise online, it’s the first place…
AdWords was launched in 2000, and since then, it has seen a number of changes. But one thing that has never changed has been the ads down the right side of the page in the search results. Until now. On February 19th, Google suddenly and unexpectedly made one of the largest changes to AdWords in…
AdWords is one of the most effective ways to drive targeted traffic to your website. But many companies don’t know how to get the most from their ads, and often they fail to spend enough time on getting the copy just right. Here are some tips to get the most from your copy to get…
For a long time, AdWords has been the main way that companies advertise online. But now that social media is incorporating a greater amount of advertising, this is becoming a popular option for many companies. Facebook is the largest social network, and its ad network is growing rapidly. Here’s a quick guide to getting started…
We’ve carried out countless AdWords campaigns for our clients over the years. Very often, our clients are confused about all the things they have to consider when running a campaign, which is why it’s such a great option to hire a specialist in the first place. But in addition to the ad copy, bidding, CPC,…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a bit about this advertising technique. It involves creating a short text ad consisting of a headline, two lines of text, and a URL. You then…
Most social media platforms allow businesses to set up advertising on their accounts and Twitter, which is out there leading the pack with Facebook, LinkedIn, Instagram and Google+, is no exception. However, advertising on Twitter does not involve creating the traditional micro ad that is seen in the right columns of sites and accounts. The…
There was a time in online marketing where the optimal way to make contact with your target market was through emails or a website contact form. Both methods require the prospective customer to enter their contact details, which can be used for future promotion purposes if no sale results. Of course, this is still vital…
Creating, monitoring and analysing your pay per click campaign can be a pretty complex undertaking. Often web owners get stuck in the “ppc bubble”, fail to look at the wider picture, miss new technologies, and end up finding they they cannot see the wood for the trees. So just to put things into a little…