Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
The GDPR (General Data Protection Regulation) is something you might have heard a lot about already. Like most people, you have probably received dozens of emails in the last few weeks asking you whether you want to remain on marketing lists. But have you taken action for your own business? You will almost certainly be…
Most businesses understand these days the necessity of having an email list. No matter what type of business you operate, having a list of targeted prospects is an ideal way to build trust, increase engagement and develop relationships – and ultimately increase revenue But first you have to build the list. Fortunately, it’s not hard to…
Setting up an autoresponder is a fantastic way to teach leads about your services, build trust, and convert them into customers – all on auto. The problem with autoresponders is that so many businesses get them wrong. They either send an auto welcome email and then stop, or they don’t have a clear idea of…
Lead generation is one of the main purposes of many websites. No matter what products or services you sell on your site, it’s always a good idea to capture the details of visitors so you can reach out to them with your marketing messages. One of the best ways to do this is to create…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
Email remains one of the best ways to market your business. It’s the ultimate way to build a relationship with your subscribers over time and to build trust in your brand. But so many companies still get it wrong. They fail at the most important task, which is to engage with their subscribers. Here are…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role to play. So why is it so effective, and how can you make the most of your email marketing strategy? Why Is Email Still So…
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…
Digital Marketing Strategies For 2014 2013 was a year of significant change for digital marketing. Google rolled out new versions of its major Penguin and Panda algorithm updates, and in particular the Penguin 2.0 variant launched in May penalised thousands of websites that were using spam techniques. This was followed in August by the launch…
Email signatures are a crucial branding tool for your organisation. Just think how many customers, prospects, suppliers and other stakeholders get sent an email from you and your colleagues every day. And yet, so many email signatures are now failing due to the rapid changes in the mobile device market and the fact that many…