It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, by default, is an on-going process but there may be fundamental issues which need attention to boost website performance. So, what areas do you need…
In last month’s article, Twitter Tips for Business – How to master tweeting to market your business, we covered getting those messages out there – keeping to 140 characters and creating a powerful tweet that is likely to engage, excite, and build relationships. But, however cute that little tweet is, it needs to be created…
Social media is an absolute necessity for creating an online presence for your website in the 21st century. There is no doubt that the big 4 (LinkedIn, Facebook, Twitter and Instagram) can all compliment online campaigns by generating leads, increasing brand awareness, creating powerful networking opportunities and boosting conversions. However, aren’t we getting a little…
As optimisation of web content and articles becomes more and more centred around the user experience and providing quality content is paramount, the need to present your content in an engaging and exciting way has becomes an absolute necessity. A great way to compliment your wise words is with images. To many these images just…
It is a sad fact that often when a business is first creating a website, little thought goes into creating the all-important domain name. This address will be as important to your business as your physical address and telephone numbers – it will appear on brochures, flyers, business cards, and online channels. It needs to…
“All the numbers I see in my Google Analytics reports are correct and can be trusted, right?” Well, in a word, “No”. If you use Google Analytics you may have noticed some unusual sites appearing in your Referral Traffic reports, which in some instances can be greatly skewing your figures. Semalt was the first to…
How to Master Tweeting to Market your Business – Nothing divides opinion more in the world of social media than Twitter. Whereas other social media accounts such as Facebook, LinkedIn and Google + seem to be straight forward and simple in comparison, Twitter may appear to the initiated to use rules and posting regulations that…
Google Panda has been with us now for over three years. The original goal of the algorithm was to filter out websites that offer thin and unsubstantial content. Many hoped that the websites to be hit would be those whose very existence depended on the constant drivel supplied by supposed writers simply putting up articles…
WordPress is an excellent platform for small start-up websites. Ultra simple to set up, they really can – as it says on the “packet” – be installed in 5 minutes. If you just need a simple blog, you have all the necessary functions at your finger-tips and by adding a few pages you can really…
Marketing on the internet has become quite turbulent in the last few years as Google has brought out stricter and stricter boundaries to ensure that only the very best websites get to the top of SERPS (Search engine results pages). Those website owners who have not used a professional approach to building links in the…
As with everything on the internet now, valuable and substantial content is key. Being seen amongst the hubbub of voices, videos, channels and micro messages is essential for business marketing in the arena of social media. However, some business owners wrongly fall into the trap of putting up a routine amount of tired empty messages…
Yes it looks like that Penguin is back after a very low profile for over a year. Once again Google has sent chills down the spines of all business website owners and internet consultants as the latest update was rolled out in the last week of October. Unlike other updates Penguin 3.0 has been given…
