There was a time in online marketing where the optimal way to make contact with your target market was through emails or a website contact form. Both methods require the prospective customer to enter their contact details, which can be used for future promotion purposes if no sale results. Of course, this is still vital…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, by default, is an on-going process but there may be fundamental issues which need attention to boost website performance. So, what areas do you need…
In last month’s article, Twitter Tips for Business – How to master tweeting to market your business, we covered getting those messages out there – keeping to 140 characters and creating a powerful tweet that is likely to engage, excite, and build relationships. But, however cute that little tweet is, it needs to be created…
Social media is an absolute necessity for creating an online presence for your website in the 21st century. There is no doubt that the big 4 (LinkedIn, Facebook, Twitter and Instagram) can all compliment online campaigns by generating leads, increasing brand awareness, creating powerful networking opportunities and boosting conversions. However, aren’t we getting a little…
As optimisation of web content and articles becomes more and more centred around the user experience and providing quality content is paramount, the need to present your content in an engaging and exciting way has becomes an absolute necessity. A great way to compliment your wise words is with images. To many these images just…
It is a sad fact that often when a business is first creating a website, little thought goes into creating the all-important domain name. This address will be as important to your business as your physical address and telephone numbers – it will appear on brochures, flyers, business cards, and online channels. It needs to…
How to Master Tweeting to Market your Business – Nothing divides opinion more in the world of social media than Twitter. Whereas other social media accounts such as Facebook, LinkedIn and Google + seem to be straight forward and simple in comparison, Twitter may appear to the initiated to use rules and posting regulations that…
WordPress is an excellent platform for small start-up websites. Ultra simple to set up, they really can – as it says on the “packet” – be installed in 5 minutes. If you just need a simple blog, you have all the necessary functions at your finger-tips and by adding a few pages you can really…
Marketing on the internet has become quite turbulent in the last few years as Google has brought out stricter and stricter boundaries to ensure that only the very best websites get to the top of SERPS (Search engine results pages). Those website owners who have not used a professional approach to building links in the…
As with everything on the internet now, valuable and substantial content is key. Being seen amongst the hubbub of voices, videos, channels and micro messages is essential for business marketing in the arena of social media. However, some business owners wrongly fall into the trap of putting up a routine amount of tired empty messages…
Creating, monitoring and analysing your pay per click campaign can be a pretty complex undertaking. Often web owners get stuck in the “ppc bubble”, fail to look at the wider picture, miss new technologies, and end up finding they they cannot see the wood for the trees. So just to put things into a little…
In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
In the deep dense marketing jungle of the internet there is little that creates more tension amongst business owners and webmasters alike than the reappearance of Google Panda. It is quite unbelievable that it is now well into its third year and now in its 27th update. Some of the past updates have seemed quite…