If you want to boost your SEO, you need to start with content. That’s something you’ve probably heard before. The challenge for many businesses is regularly creating the right sort of content that provides value to your target audience. This is where the idea of content mapping comes into play. Content mapping is nothing new,…
There are plenty of digital marketing blogs online, but which should you be following? Rather than trying to keep up with all the blogs, which can be overwhelming, it’s a good idea to stick to a few of the best, which you can follow in your RSS reader or via email. Here are a few…
Blogging. Everyone seems to be at it. Perhaps you’re just starting out, or maybe you’ve been blogging for months or years. So here’s a question: Is your blog actually doing anything for your business? It’s a question that has to be asked. Because for a lot of businesses with a blog, they’re not actually getting…
You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance your SEO – and that’s just the start. But coming up with ideas for your content creation is not easy. Here are a few strategies…
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers online and to build trust. Content can come in many forms, including images, videos and audio, but written content still dominates. So how should you…
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on page 1 of Google before they enter another search phrase, so the higher up on Google your website is – the better. So how does…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
As optimisation of web content and articles becomes more and more centred around the user experience and providing quality content is paramount, the need to present your content in an engaging and exciting way has becomes an absolute necessity. A great way to compliment your wise words is with images. To many these images just…
WordPress is an excellent platform for small start-up websites. Ultra simple to set up, they really can – as it says on the “packet” – be installed in 5 minutes. If you just need a simple blog, you have all the necessary functions at your finger-tips and by adding a few pages you can really…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Ghost is a newcomer to the blogging platform popularity contest, but has grabbed the attention of many bloggers and is set to have a long and prosperous future – in many eyes it is regarded as the future of blogging. Ghost was first featured on Kickstarter by John O’Nolan who was looking to raise £25,000…
Why use Dashboards in Google Analytics? Using custom dashboards in Google Analytics is a great way to obtain quick and concise insight into website or mobile app performance. Dashboards allow you to quickly pull in key data from many of the various reports in analytics; putting them into one screen with custom tables, charts, or…
Adding a blog to your website is a great communication vehicle for your business as well as potentially achieving additional high search engine rankings. But how do you ensure it actually gets seen? Here are the top ten tips from our team: 1. Format your blog so that when a post is clicked from the…