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In our blogs, we share the latest on what’s hot and what’s not in the online world. We tackle challenges and share strategies. New tools and extensions, tags, URLs and Google updates: we cover it all so you can get up to SEO speed!
As you would expect for a topic such as SEO the internet is full of SEO “advice” but how do you know what is trustworthy? Has it been written by someone with experience or someone who is just starting out? (The Dunning–Kruger effect is a real thing in this industry!) Even when SEO advice is…
Marketeers are often in a position where they find themselves having to choose between PPC or SEO, often based on budget limitations, perceived constraints based on their campaign goals/objectives, and sometimes instructions from above. We believe that this is a false dichotomy. SEO and PPC both have strengths and weaknesses and by using them together…
Having a robust ecommerce strategy in place ahead of the Holiday season has never been more important than it is in 2020. In a year where online Christmas shopping is set to reach record highs, and with competition more aggressive than ever, understanding how you can leverage online shopping to your advantage is vital to…
What is an Ad Platform? An ad platform is a piece of technology made with the intention of monetizing online traffic. This online traffic can take a number of different forms, from users seeking a product or service, to entertainment or online social interactions. Ad platforms make money, put simply, through their users’ attention and…
Throughout the entirety of the COVID-19 pandemic so far, we have seen a continuous rise in the number of customers opting to shop online. Since the UK government re-tightened social distancing restrictions mid-September, it is only natural that retail businesses of all sizes across the UK are starting to worry about in-store sales for Q4,…
What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
We often come across prospective clients who have just had a new website designed and are consequently looking for some digital marketing consultancy to get the best of their new investment, or, otherwise, are looking for our support in recovering any search engine traffic lost as a result of the web designers not taking SEO…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
You may have come across our earlier blog discussing “must-have SEO tools and software” where the WRD SEO consultants shared their most frequently used tools, this time we spoke to our PPC management team who have shared what, in their minds, are the best PPC tools. Here’s what Milan had to say: “it’s always a…
COVID-19’s Impact on Wholesalers, Distributors & Manufacturers As we head into our fourth, but sadly not final, month of the worldwide Coronavirus crisis, we wanted to turn our attention to the food industry and how wholesalers, distributors and manufacturers, in particular, have been impacted. Following official government guidelines, restaurants, leisure facilities and non-essential shops across…
As an agency servicing over 80 clients across almost every sector, if it important for us to utilise tools where we can. These enable us to provide a fully comprehensive image of every client’s digital landscape and highlight any areas that could be further improved or capitalised on. This month we spoke to the Web…
What is link building? As a hot topic in the WRD office, and across the entire SEO community for that matter, we thought we would delve into some natural link building techniques (particularly the slightly less obvious practices) and show you how you can use them to benefit your own website. Link building is the…
YouTube Video Optimisation Tips We all know that SEO plays an integral role in helping users find your business and, in turn, the success of your online lead generation, but what if we told you that careful optimisation of your YouTube videos could also play an important role? According to State of Inbound’s 2018 report;…
If you’re planning to redesign your website, you’ll want to improve usability and get an attractive new design that will impress your customers. But you can’t rely on guesswork. It’s much more sensible to use data from your current website’s analytics to guide the redesign process, which will ensure your new website is a big…
SEO has changed considerably since the early days of search engines, but one factor still plays an important role: keywords. A few years ago, cramming as many keywords into your content as possible was a viable tactic for getting your web pages to rank in the search engine results pages. Now? Not so much. So…