You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers online and to build trust. Content can come in many forms, including images, videos and audio, but written content still dominates. So how should you…
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
It is a sad fact that often when a business is first creating a website, little thought goes into creating the all-important domain name. This address will be as important to your business as your physical address and telephone numbers – it will appear on brochures, flyers, business cards, and online channels. It needs to…
Marketing on the internet has become quite turbulent in the last few years as Google has brought out stricter and stricter boundaries to ensure that only the very best websites get to the top of SERPS (Search engine results pages). Those website owners who have not used a professional approach to building links in the…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…
Digital marketing is still a young field and for its professionals, it is a field which is rapidly and constantly evolving. The need to stay on top of developments means that new opportunities often arise and there is the potential to spot great new ways to conduct digital marketing. Digital Marketing and Search Engines To…
Some years ago when SEO and then social media engagement began to develop into more mainstream marketing activities, there were many seasoned PR professionals and agencies that ignored, or even derided them as channels or tactics. At best, these disciplines tended to be paid lip service. Online exposure was, for a long time, seen by…