If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because Google is constantly updating its algorithm. It does not do this to catch people out, but simply to improve the search results for its users….
Landing pages are designed for one thing and one thing only: conversions. You can set up a landing page to encourage prospects to sign up to your email newsletter, to test out your new service, or to buy your latest product. Whatever the aim of your landing page, you will want to ensure that it…
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there is no need and that it is better to stick with the more established social networks. However, Google+ has a lot going for it, and…
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on page 1 of Google before they enter another search phrase, so the higher up on Google your website is – the better. So how does…
The written word has always been the fuel that drives marketing on the internet. The online God Google and its little minions we know as “bots” may seem to be all powerful, but actually, its powers are really quite restricted as far as working out what your business website is actually all about. One of…
It is essential to audit your business website on a regular basis to ensure that it is optimised to maximum effect both for the search engines and for conversions. SEO, by default, is an on-going process but there may be fundamental issues which need attention to boost website performance. So, what areas do you need…
Social media is an absolute necessity for creating an online presence for your website in the 21st century. There is no doubt that the big 4 (LinkedIn, Facebook, Twitter and Instagram) can all compliment online campaigns by generating leads, increasing brand awareness, creating powerful networking opportunities and boosting conversions. However, aren’t we getting a little…
As optimisation of web content and articles becomes more and more centred around the user experience and providing quality content is paramount, the need to present your content in an engaging and exciting way has becomes an absolute necessity. A great way to compliment your wise words is with images. To many these images just…
It is a sad fact that often when a business is first creating a website, little thought goes into creating the all-important domain name. This address will be as important to your business as your physical address and telephone numbers – it will appear on brochures, flyers, business cards, and online channels. It needs to…
Google Panda has been with us now for over three years. The original goal of the algorithm was to filter out websites that offer thin and unsubstantial content. Many hoped that the websites to be hit would be those whose very existence depended on the constant drivel supplied by supposed writers simply putting up articles…
WordPress is an excellent platform for small start-up websites. Ultra simple to set up, they really can – as it says on the “packet” – be installed in 5 minutes. If you just need a simple blog, you have all the necessary functions at your finger-tips and by adding a few pages you can really…
Marketing on the internet has become quite turbulent in the last few years as Google has brought out stricter and stricter boundaries to ensure that only the very best websites get to the top of SERPS (Search engine results pages). Those website owners who have not used a professional approach to building links in the…
Yes it looks like that Penguin is back after a very low profile for over a year. Once again Google has sent chills down the spines of all business website owners and internet consultants as the latest update was rolled out in the last week of October. Unlike other updates Penguin 3.0 has been given…
In order to encourage website visitors to become customers, organisations spend a great deal of time and energy optimising their home page, about us page, and services and products pages. But the fact is if your website has an ecommerce element, maximising for conversions for these pages is only getting your potential client chomping at…
The boundaries and factors affecting SEO and CRO are constantly changing with the advent of new technologies, changes in Google algorithms and new trends in marketing. One dynamic which has always been central to optimisation is Web content. Even more so now as Google penalises site owners who fill their own websites with thin text…