In an effort to harness user-behaviour to better understand the relevance and quality of websites Google created Navboost, and later Glue. The beginnings of Navboost can be traced back to 2005 but confirmation that Google had a named product called Navboost and Glue first came out in the antitrust case in January 2023 and then again…
Having a robust ecommerce strategy in place ahead of the Holiday season has never been more important than it is in 2020. In a year where online Christmas shopping is set to reach record highs, and with competition more aggressive than ever, understanding how you can leverage online shopping to your advantage is vital to…
What is a search engine? A search engine is a programme created to serve users content relevant to their search intent and requirements. At a basic level, they are described as identifying items in their “database” that correspond to keywords or characters specified by the user. The very first “search engine” was the Archie Query…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
SEO has changed considerably since the early days of search engines, but one factor still plays an important role: keywords. A few years ago, cramming as many keywords into your content as possible was a viable tactic for getting your web pages to rank in the search engine results pages. Now? Not so much. So…
While your SEO efforts may be focused primarily on increasing backlinks, social shares cannot be ignored. Social shares are important for improving your SEO. Not only are social shares a ranking signal, but more shares leads to more exposure – which leads to more natural links. But how should you go about sharing your content in…
If you have a business website, there’s a good chance that WordPress is your content management system (CMS). It’s the most popular CMS in the world, after all, and that’s because it’s easy to use, you can create professional websites in hours – and it’s free. But on top of that, it gives you a…
Content is essential for generating organic traffic because it plays a huge role in SEO. It allows your business to target more keywords and generate backlinks, and content can also be shared on social media to increase engagement. But producing enough content of a high enough value is no mean feat. Smaller businesses especially may…
Google Analytics is an essential tool for any marketer. If you run any kind of online business, or you have a website of any kind, signing up for a Google Analytics account should be high on your list of priorities. This free analytics tool shows you exactly what is happening on your website. While it’s…
If you have an e-commerce store, you’ll need to make sure you drive enough targeted traffic to it – and that means ensuring you have a solid SEO strategy in place. So how should e-commerce businesses boost their SEO in 2018? Follow these tips to make sure your store is visible in search. Make…
Duplicate content, and how it affects SEO, causes a lot of confusion for marketers. Many marketers simply cannot get their heads around it, and that’s understandable – there’s a lot of misinformation out there. The general consensus is that duplicate content is bad – but exactly how bad is debatable. In this guide, we hope to…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
For most businesses, the home page is probably the most important page on your website. It’s the first page that many potential customers see, and its role is to draw users into the website to find what they are looking for. If your home page is in need of a revamp, here are five steps…
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the importance of optimising your content for specific phrases. We’ll skip the whole importance of keywords in this post, other than to quickly remind you that…
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred to as the ‘Possum’ update. The update to the algorithm was made on September 1st, 2016. Now that the dust has settled, it’s a good…