Google loves experimenting, and AdWords has undergone a number of changes over the last few months. One of the biggest changes saw the abolishment of side ads so that now all ads are shown above and below the organic results. But now Google has made yet more changes. This time, it has changed the format…
You’ve probably heard a lot about content marketing – but what about content syndication? You may have heard that this is not a good idea because of the issues surrounding duplicate content. But actually it can be an excellent way to get more people to find your content, and it can drive more people to…
Of all the problems that affect ecommerce stores, cart abandonment has got to be up there with the most frustrating. After all your work and effort to get people to choose products in your store, they get all the way to the checkout … and then leave without making the purchase. Infuriating though it is, there…
Online marketing can have fantastic results for your business. However, it’s easy to make mistakes that can waste your time and resources or even have a negative impact on your business. Here are five common mistakes that can derail your marketing. Are you making any of these? Not Having Goals Never go into any marketing…
Tired of how much attention your competitors’ websites get, but don’t know what you can do to improve your own? There’s a good chance that you are making a few mistakes that are hurting your website’s popularity. Here are 5 quick fixes you can implement today to instantly improve your website and encourage your visitors…
Are you using email marketing for your business yet? Emails are a fantastic way to connect with your prospects and existing customers, and they can be an affordable way to drive more sales. One of the best ways to use email marketing is to set up an autoresponder. But there are different ways you can…
SEO is a complex skill comprising many strategies, and getting started is the hardest part of all. If you are new to SEO, it’s easy to make mistakes. However, while many mistakes will simply waste your time and resources, some of them could have more serious consequences and could hurt your future optimisation efforts. Here…
Remarketing (also known as retargeting) has taken the online marketing world by storm in recent years. If you haven’t experimented with this technique, now is a good time to try it yourself. Remarketing can be used in many different ways to drive visitors and conversions, so here are some of the best tactics you can…
Online reviews are more important than ever before. Many people will now seek out reviews of products and services online before making a purchase. So whatever you sell, you should expect people to want to read reviews from your previous customers before making a decision. Having a large number of reviews increases trust in your…
If you are concerned about increasing your conversions on your website, there are many tools that you can use to help you. One of the most interesting – and effective – tools is the heatmap. But what are these, and how can you use one to start enjoying more conversions? What Are Heatmaps? Heatmaps are…
If you’ve got an e-commerce store, increasing your conversions should be something you take seriously. Whether you sell a handful of products or many thousands, here are five things that you can start doing today to improve your store and boost your sales. Ensure Your Navigation Is Simple The navigation of your e-store is one…
If you want to optimise your website for the search engines, you will already know that this is an area that never stays still. SEO is constantly changing, largely because Google is constantly updating its algorithm. It does not do this to catch people out, but simply to improve the search results for its users….
SEO in 2015 saw a lot of changes, including the so-called ‘Mobilegeddon’ in April along with numerous algorithm updates. But the year is at an end, and now we turn our attention to 2016. It is time to look at the most likely trends that will shape the search landscape over the coming 12 months….
Whether you’re launching your first business website or your re-launching your existing site, there is a lot to keep in mind to get your site up and running. Here are the main stages to follow to go from nothing right up to a fully functioning business website. Buy Your Domain Unless you already own your…
Google Analytics is a powerful – and free – tool that is essential for any business that takes its online marketing seriously. You can use it to find out who is visiting your site and how your visitors behave, helping you to make more intelligent marketing decisions. But are you using it correctly? Google Analytics is…
