List building is something most businesses engage in these days, and building a large list of targeted contacts is a fantastic marketing asset. You can use your email list to share news, information and promotions with your targets, and it keeps you top-of-mind. You can also use it to direct more people to your website,…
Facebook advertising is something every business should consider. Facebook is the biggest social network by far, you are bound to find a good number of your target audience on the platform. But how should you make the most of Facebook ads? It’s a big site and there are so many options for reaching out to…
Google’s local search has just had a big shakeup. We recently wrote about the Panda update, but this latest update is focused on local search – and it is being referred to as the ‘Possum’ update. The update to the algorithm was made on September 1st, 2016. Now that the dust has settled, it’s a good…
When it comes to SEO, don’t make the mistake of thinking that all you have to do is rank your keywords on the first page of the Google SERPs. The really important thing is what happens after that. You could be ranking in the number-one spot for your main keyword, but that does not mean…
If you carry out content marketing as part of your online marketing strategy (and you really should), it can be easy to lose track of your blogs, guest posts, surveys, and everything else that goes into it. This is especially true if you are working as part of a team. So how do you keep…
It’s been two years since Google last updated Penguin, the big algorithm update that first arrived in 2012. But the latest version was recently released, changing the SEO landscape once aga. It was announced by Google on Friday 23rd September, and it has been dominating discussion in the SEO community. Here’s everything you need to…
LinkedIn is one of the most important platforms for B2B marketing. While many people see it as just an online CV, smart businesses know that it is far more than that. If your customers are other businesses, you can be sure that you will find them on LinkedIn. This is the place where you make…
So you’re a Sales and Marketing Director working for one of the UKs Country and Equestrian businesses which contributes over £4.3 billion of consumer spending to the UK economy. Your challenge is to reach a wider and increasingly digital savvy audience, an audience who are moving quicker than your business in their shopping habits. How…
A short while ago – on Friday September 2nd to be exact – SEOs around the world began to notice something going on with their rankings. Something was happening with Google’s search algorithm, as it has done so often in the past. What could it mean? A standard update, or something more significant? Word went around…
As an 18-year-old who had just finished college, I knew that an apprenticeship was the route I wanted to take as opposed to going to university. The thought of such a huge debt never persuaded me to receive more traditional education. And, because of my interest in the digital world, I also knew which career…
If you know anything about SEO, you already know that links are essential. They are still one of the most important ranking factors, giving you better rankings and more visibility as you build them up. But there are some links that you don’t want. You may have read about the dreaded Google Penalty from having…
Blogging. Everyone seems to be at it. Perhaps you’re just starting out, or maybe you’ve been blogging for months or years. So here’s a question: Is your blog actually doing anything for your business? It’s a question that has to be asked. Because for a lot of businesses with a blog, they’re not actually getting…
There is a new craze sweeping the world of blogging, and it’s one that you can take advantage of in your own business blog. Content upgrades have proven time and again to be effective tools for building your email list (which should be one of your main marketing activities). They are very easy to implement,…
A Unique Selling Proposition, or USP, is something you have probably heard of before. But do you have one for your business? A USP can be very useful for online marketing, and it can help give you more direction in your decision making. Here’s a guide to how to come up with one of your…
Google loves experimenting, and AdWords has undergone a number of changes over the last few months. One of the biggest changes saw the abolishment of side ads so that now all ads are shown above and below the organic results. But now Google has made yet more changes. This time, it has changed the format…