Chatbots have been cropping up more and more in recent years. But what was originally a fun and quirky gimmick has now turned into a genuinely useful and compelling marketing tool. Businesses of all sizes are using chatbots for a wide range of purposes. So how can you use chatbots for your own website? Here…
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the smallest details – including the title tags. The title tag of each web page is an important SEO element and one you need to get right….
Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than ever to implement a fitting SEO strategy that makes the most of this growing trend. Our top 3 stats, made available recently, add weight to…
If you generate sales through your business website, you’ll be keen to track your conversions and find out where your customers are coming from. But while this is easy when it comes to online conversions like direct sales and lead-capture forms, what happens if you get a significant amount of new business over the phone?…
Web design plays an integral role in SEO, and any good designer will be aware of how their decisions can affect your search rankings. But sometimes web design trends come along and become hugely popular even though they can have a detrimental effect on SEO. Here’s a look at a few of the most common…
If you run any kind of local business, then local SEO is something you have to take seriously. Appearing in the search engines for local searches can drive a significant amount of targeted traffic – and if you’re not ranking, you can be sure your competitors are. One area where local SEO is especially effective…
Remember ‘Mobilegeddon’ back in 2015? That was when Google updated its algorithm to favour mobile-friendly websites in its mobile search results. Businesses owners all over the world took note: the future is very much mobile. Since then, it has become imperative that you provide users with a positive mobile experience, meaning a mobile-optimised website that…
There are plenty of digital marketing blogs online, but which should you be following? Rather than trying to keep up with all the blogs, which can be overwhelming, it’s a good idea to stick to a few of the best, which you can follow in your RSS reader or via email. Here are a few…
Most businesses understand these days the necessity of having an email list. No matter what type of business you operate, having a list of targeted prospects is an ideal way to build trust, increase engagement and develop relationships – and ultimately increase revenue But first you have to build the list. Fortunately, it’s not hard to…
The main goals of social media marketing are to discover more about your target customers, build a community and drive traffic to your website. But one of the most important goals is to increase your brand awareness. So how should you go about doing this? Here’s a guide to getting started. One Goal or Many?…
SEO is not based on guesswork but on hard data. If you want to run a successful SEO campaign, you can improve your results by using a range of specialist tools. Here are seven of the best tools you should be using from the start to maximise your optimisation strategy. Google Analytics The first thing…
Trust is such an important factor when you sell goods and services online. If you don’t win the trust of your website visitors, they won’t buy from you. So how do you get them to trust you as soon as they arrive? Here are five simple but essential guidelines to follow on your site. Get…
In the world of SEO, keyword research is where it all starts. You don’t have to dig too deep when you first start investigating your SEO strategy to discover the importance of optimising your content for specific phrases. We’ll skip the whole importance of keywords in this post, other than to quickly remind you that…
Traffic generation is one of the things we specialise in here at Web Results Direct. But what are the best ways to send targeted traffic to your site in 2017? Digital marketing changes all the time, and it’s important to keep up to date with the developments to ensure you’re focusing your energy in the…
