As technology advances, we find ourselves on the brink of a new era where Generative AI and Large Language Models (LLMs) are transforming the way in which Digital Marketing specialists approach a range of different tasks. From keyword research and content creation to overall SEO & PPC strategies, there are some big claims that tools…
Having a robust ecommerce strategy in place ahead of the Holiday season has never been more important than it is in 2020. In a year where online Christmas shopping is set to reach record highs, and with competition more aggressive than ever, understanding how you can leverage online shopping to your advantage is vital to…
Throughout the entirety of the COVID-19 pandemic so far, we have seen a continuous rise in the number of customers opting to shop online. Since the UK government re-tightened social distancing restrictions mid-September, it is only natural that retail businesses of all sizes across the UK are starting to worry about in-store sales for Q4,…
We often come across prospective clients who have just had a new website designed and are consequently looking for some digital marketing consultancy to get the best of their new investment, or, otherwise, are looking for our support in recovering any search engine traffic lost as a result of the web designers not taking SEO…
COVID-19’s Impact on the E-Commerce Sector as a Whole I think it would be safe to say that almost every person who comes across this blog will have purchased at least one item online that they perhaps would, pre-Covid, not have required, found, or, that they would have traditionally bought in a bricks and mortar…
COVID-19’s Impact on Wholesalers, Distributors & Manufacturers As we head into our fourth, but sadly not final, month of the worldwide Coronavirus crisis, we wanted to turn our attention to the food industry and how wholesalers, distributors and manufacturers, in particular, have been impacted. Following official government guidelines, restaurants, leisure facilities and non-essential shops across…
YouTube Video Optimisation Tips We all know that SEO plays an integral role in helping users find your business and, in turn, the success of your online lead generation, but what if we told you that careful optimisation of your YouTube videos could also play an important role? According to State of Inbound’s 2018 report;…
If you’re planning to redesign your website, you’ll want to improve usability and get an attractive new design that will impress your customers. But you can’t rely on guesswork. It’s much more sensible to use data from your current website’s analytics to guide the redesign process, which will ensure your new website is a big…
Branding is all about how you make your audience feel. A strong brand will generate a strong and positive emotional reaction. But do you need a large budget to achieve this? Actually, there are many small but crucial branding tasks that do not cost much – and some are completely free. So how should you…
Do you have a site search function on your website? If so, there’s a good chance that you are not making full use of it – especially if you run a store of any kind. Internal site search is incredibly useful for your visitors because it helps them to find whatever they need quickly and…
Chatbots have been cropping up more and more in recent years. But what was originally a fun and quirky gimmick has now turned into a genuinely useful and compelling marketing tool. Businesses of all sizes are using chatbots for a wide range of purposes. So how can you use chatbots for your own website? Here…
SEO is not just about one technique or strategy. To be successful with SEO, you need to take a holistic approach. That means optimising everything effectively, right down to the smallest details – including the title tags. The title tag of each web page is an important SEO element and one you need to get right….
Marketing is essential for businesses of all sizes. But as you probably know, it takes up a lot of time. If you are trying to do it on your own, perhaps for your small business, you may find that you simply don’t have the time to commit to it. You could outsource, which is a…
With both voice search and mobile usage increasing in popularity thanks to virtual assistants such as Alexa and Siri, as well as improvements in technology, it’s now more important than ever to implement a fitting SEO strategy that makes the most of this growing trend. Our top 3 stats, made available recently, add weight to…
If you generate sales through your business website, you’ll be keen to track your conversions and find out where your customers are coming from. But while this is easy when it comes to online conversions like direct sales and lead-capture forms, what happens if you get a significant amount of new business over the phone?…