The GDPR (General Data Protection Regulation) is something you might have heard a lot about already. Like most people, you have probably received dozens of emails in the last few weeks asking you whether you want to remain on marketing lists. But have you taken action for your own business? You will almost certainly be…
Lead generation is one of the main purposes of many websites. No matter what products or services you sell on your site, it’s always a good idea to capture the details of visitors so you can reach out to them with your marketing messages. One of the best ways to do this is to create…
If you are active on social media, you’ll already know how important images are. Images stand out and get noticed far more than text updates, especially on a site like Facebook that is very visual. One of the great problems for businesses using social media is coming up with a constant supply of attractive and…
You already know you should be using social media – but you might not know exactly how to use it. One of the best uses for social media is to provide outstanding customer service, and here’s how you can do that successfully. Constantly Search for Mentions Use a social media monitoring tool to search for mentions…
If you have a website that you are trying to optimise for the search engines, you will probably already know just how important it is that your site is mobile friendly. As we enter 2016, there is now more reason than ever to ensure your site is optimised for mobile users, and here are some…
With social media becoming increasingly popular, most businesses now realise the benefits to be had by getting involved in one or a few social platforms. But even if you know that being social is a great idea, there is still the small matter of which social network is the right choice for you. There are…
Cross-Channel Marketing: Top Strategies You Can Use Cross-channel marketing is an evolution from multi-channel marketing. Whereas multi-channel simply means having a presence on multiple platforms (e.g. having an online store and sending out a physical catalogue), cross-channel marketing goes further. It involves not only using the different channels but also making sure they work together…
With so many social networks around these days, and the big two of Facebook and Twitter dominating, do you really need to bother with Google+? Many have argued that there is no need and that it is better to stick with the more established social networks. However, Google+ has a lot going for it, and…
You probably already know about the importance of publishing content online for marketing purposes. Content boosts your reputation, builds trust and helps you to build those ever-important backlinks to enhance your SEO – and that’s just the start. But coming up with ideas for your content creation is not easy. Here are a few strategies…
AdWords has long been the leading PPC advertising channel. Run by Google, it can prove incredibly successful for those companies that get it right. You may already know a bit about this advertising technique. It involves creating a short text ad consisting of a headline, two lines of text, and a URL. You then…
Content is the backbone of online marketing, and having an effective content marketing plan in place is becoming increasingly essential for businesses that want to become visible to their customers online and to build trust. Content can come in many forms, including images, videos and audio, but written content still dominates. So how should you…
Choosing a domain name is so critical that it is worth spending a lot of time over the process. Once you have set up your site and published pages of content over months and years, you will not want to have to change your domain name without good reason. It’s far better to make the…
Email marketing has long been a popular technique for businesses of all sizes. Nowadays, new techniques like social media are getting more attention, but email still has a large role to play. So why is it so effective, and how can you make the most of your email marketing strategy? Why Is Email Still So…
Only too often businesses can be blinkered when it comes to creating a powerful online marketing campaign. The internal message is “you need to reach out to those individuals who your company has not previously had communications with”. Of course, this form of marketing is essential – you need to be constantly pushing new boundaries…
1. Optimise Google positioning: If you cannot be found on the search engines, you might as well take your website down. Studies show that on average searchers will only try links on page 1 of Google before they enter another search phrase, so the higher up on Google your website is – the better. So how does…