Put your brand in front of people while they’re comparing options, weighing up suppliers and deciding what to do next with fully managed ChatGPT Ads service. ChatGPT Ads are now live in the UK, giving businesses in the United Kingdom a new paid media advertising channel built around conversation and intent rather than a short search query. WRD brings 25 years of PPC campaign management experience to this new advertising format and channel, combining proven paid media thinking with the testing discipline a new ad platform demands.
ChatGPT Ads available to UK advertisers.
with Ads Manager availability
As a paid media agency that’s been managing PPC campaigns since 2001, we know what happens when a new advertising channel arrives: the platform changes quickly, the first campaign build is rarely the best one, and the brands that learn fastest get the head start. Our ChatGPT Ads campaign management service is built around that reality.
We plan and manage Pay per Click campaigns in OpenAI Ads Manager around your commercial goal, then structure ad groups by product, audience need and conversation theme. Instead of treating context hints like exact-match keywords, we use them to describe the situations, problems and buying conversations where your offer or product genuinely fits. That gives the system clearer user or buyer intent signals without squeezing natural-language intent into a rigid keyword list.
A new platform doesn’t need a new definition of success. Clicks are useful. Impressions are useful. But for most businesses, the end goal is still leads, sales, bookings, revenue and profitable growth.
We connect ChatGPT Ads activity to the rest of your campaign measurement setup using OpenAI conversion tracking, campaign URL parameters, GA4 tracking, and CRM and offline outcome data when the sales cycle demands it. That means we can judge the channel on what happens after the PPC ad click, not just whether an ad was shown in an interesting AI conversation.
People use ChatGPT differently from a search engine like Google. They ask follow-up questions. They compare choices. They explain constraints, budgets, preferences and problems in far more detail than they’d usually fit into a search box.
ChatGPT Ads can appear below a response when an advertiser is relevant to that conversation. The ad is clearly labelled and separate from ChatGPT’s answer, but it can still arrive at a useful moment when somebody is actively thinking through a purchase, supplier, service or next step, whether that’s for B2B organisations or B2C brands.
For advertisers, that creates a different sort of paid media opportunity. Advertising on ChatGPT isn’t simply another place to recycle Google Ads copy. The strongest PPC campaigns on ChatGPT are likely to be the ones that understand the conversation around the product or service: the job the customer is trying to get done (or the product they are interested in), the objections they have, the options they’re comparing and the proof they need before they act.
ChatGPT Ads are new enough that most industries haven’t yet built years of campaign habits around them. That matters. Early adopters get time to learn what their customers talk about, which context hints create useful reach, what creative angles earn clicks and which landing pages turn that interest into business.
We won’t tell you that early automatically means cheap. Pay per Click auction costs depend on demand, relevance, bids and competition. The advantage is knowledge. If you start before every competitor has copied the same obvious messages, you can build a bank of performance data and a better view of what works for your sector.
As more advertisers enter the platform, the auction will become more competitive and the easiest opportunities will get harder to own. Starting early gives your business a chance to build its approach before the market and the ChatGPT platform gets crowded, not after.
WRD’s ChatGPT Ads team works with you to define, build, measure and improve campaigns around the metrics that matter. Because OpenAI Ads Manager is still new, we also keep a close eye on ChatGPT’s platform changes and adjust the account and PPC campaigns when new controls, formats or measurement options become available.
We start with the business outcome. That might be qualified leads, ecommerce sales, registrations, bookings, revenue or another action with a real commercial value. From there, we set practical KPIs for spend, click quality, conversion rate, cost per acquisition and return on ad spend (ROAS).
ChatGPT Ads matching is based on more than a short keyword. We map the questions, use cases, pain points, comparisons and situations that sit around your product or service, then organise those themes into focused ad groups. This helps us write context hints that sound like real customer needs rather than a copied search-term report.
Each ad group stays focused on a clear product, audience or intent area. We create descriptive context hints that cover natural language variation, then keep unrelated themes separate so performance is easier to read. For larger accounts and PPC campaigns, we can also plan country, platform and eligible custom-audience controls around the campaign goal.
We build campaigns in OpenAI Ads Manager, choose the right objective and create multiple ad variations for each offer. Titles stay clear and specific. Descriptions add useful detail rather than repeating the headline. Images support the message instead of trying to do all the work, and every ad points to the most relevant landing page rather than lazily dumping users on the advertiser’s homepage.
A PPC campaign is only as useful as the tracking behind it. We can plan OpenAI Pixel and Conversions API measurement, preserve ChatGPT click references through the user journey, add UTM or dynamic campaign parameters and connect the data into your wider Google Analytics setup.
Once campaigns have enough data, we review bids, budgets, creative, context hints, ad-group structure, landing pages and conversion quality to ensure campaign performance continues to improve.
ChatGPT Ads is a new channel, so we won’t dress up results from Google Ads and pretend they came from somewhere else. What we can bring is the paid media discipline behind years of measurable client growth: campaign structure, conversion tracking, landing-page thinking and optimisation based on real outcomes.
Have a read of our existing PPC case studies to see the kind of commercial focus we bring to every paid media account..
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Account Executive Specialising in PPC
Technical Director and Technically Technical
PPC Account Director. Part time PPCer, Part time party crasher
Account Director with a passion for growing sales
New channel, new acronyms, new reasons for somebody to say “it depends”. These are the questions we’d expect most advertisers to ask before putting budget into ChatGPT Ads.
ChatGPT Ads are paid placements that can appear below ChatGPT responses for eligible users. They’re clearly labelled and run separately from ChatGPT’s answers. Advertisers manage campaigns through OpenAI Ads Manager, with current buying options including Cost per Mile/Cost per Thousand Impressions (CPM), Cost per Click (CPC) and conversion-optimised CPC.
Yes. OpenAI launched ChatGPT Ads in the UK in August 2026, and Ads Manager is currently available to UK advertisers. The platform is still in beta, so features, policies and availability can change as OpenAI develops the product.
Google Ads is heavily built around search queries, keywords, audiences and placements. ChatGPT Ads can use the context and intent of a conversation, with advertiser-supplied context hints helping the system understand when an offer may be relevant. Those hints guide matching; they aren’t exact-match keywords.
We can use OpenAI conversion measurement alongside UTM or dynamic URL parameters, GA4 and CRM reporting. Depending on the setup, measurement can use the OpenAI Pixel, Conversions API or both. For longer sales cycles, we’ll aim to connect marketing activity to qualified leads, closed sales and offline outcomes wherever the available data allows it.
The current UK minimum daily campaign spend is £15, but the right test budget depends on your sector, average sale value, conversion rate and how much data the campaign needs to learn. We’d rather set a budget that can answer a useful commercial question than pick a round number because it looks tidy in a proposal.
No. OpenAI has advertising policies covering both the ad itself and the conversations where ads may appear. Some categories are restricted, disallowed or subject to extra approval, particularly regulated and sensitive areas. We’ll check eligibility before recommending a campaign.