Site Migration Redirects
Creating a redirect map ensures all old URLs point to their new home on your new website. Our approach will maintain your site’s SEO integrity.
Website Migration SEO
Launching a new site to replace your old one can be risky. Our website migration SEO consultants reduce these risks by working closely with you, for a seamless transition.
We protect your search rankings, preserve traffic, and enhance your site’s performance, so say goodbye to your old website and hello to a brand-new digital future.
Successful website migrations conducted by WRD
Size of Google’s search index
Estimated searches on Google each day
To convince a user to stay on your website
24 years of results, over 184 years of experience
Website Migration SEO Consultants
While some in-house marketers might only move a few sites in their whole career, we are migration pros. We’ve seen it all, so we know the traps to avoid and the best ways to make the process as smooth as possible. Trust us to handle your website migration with our expert touch, so you can focus on what you do best.
Your Agency for Ensuring SEO Success Post-Migration
If you’re updating your website structure or changing your domain name, website migration SEO is crucial. Attention to detail during migrations is vital – you only get one chance to do it right. Our expert team meticulously handles every aspect, so your site’s performance and rankings are preserved. With us by your side, you can confidently navigate these changes and secure your digital success.
The Importance of Website Migration SEO
Launching a new website without considering SEO can lead to significant traffic loss. Instead of starting from scratch, we’ll help you build on the hard work you’ve already put in, so you can keep that digital momentum going strong.
Our website migration SEO consultants safeguard your rankings and traffic so you can transition smoothly. Trust us to protect and enhance your online presence.
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Preparation
Before the migration, our experts will work with your team and developers to make sure everything is in place. We plan and prepare every detail, for a seamless transition. With our approach, you can trust that your website migration will be smooth and successful, without any unexpected surprises!
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Monitor
Our team will make sure all tracking is set up to measure the success of your migration. We’ll monitor every detail, so you’ll know exactly how well the transition has gone. With our expertise, you’ll have clear insights and the confidence that your new site is performing at its best.
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Open Communication
Teamwork makes the dream work. With our collaborative superpowers, you’ll never be left wondering what’s going on. We’re on top of any issues that come our way and you can count on us to tackle any challenges with efficiency and ease, so your transition is smooth and stress-free.
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Post-Launch Checks
We’ll keep a close eye on Google’s index to make sure we catch any of those old URLs that are still hidden. Our eagle-eyed team will make sure no outdated links come back to haunt your website’s performance. Just sit back and let us work our magic.
What’s Included
Launching a new site to replace your old one can be risky. Our website migration SEO service reduces these risks, giving you a smooth transition. We’ll make your migration seamless and secure.
Technical SEO
A full audit of your new website gives you optimal performance and SEO compliance. We’ll fine-tune every technical aspect for maximum online success.
Error Checks
New websites can have broken links, typos, and spelling mistakes. Our error checking process will improve the user experience and maintain your professional reputation.
Tracking Review
Website tracking will be correctly set up, including traffic, events and conversions. With our tracking review, you’ll have precise data to inform your digital strategy!
On-Page Optimisation
A new website brings excitement, but a clean slate may remove old optimisations. We’ll make sure your site maximises its potential from the start.
On-going index monitoring
Setting up redirects isn’t enough. We’ll continue monitoring indexed URLs, and cleaning up old ones. Our vigilance will make your site optimised for search success.
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Aaron Hall
Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs
Danuta Holloway
Senior Account Manager. SEO is like netball; strategy, teamwork, and achieving goals
Eddie Ingram
Kickstarting SEO results
Louise Josey
Research Manager & word hunter! Give me 1 and I'll give you 50
Reuben Chown
Account Director. A seasoned digital marketing professional
Sam Ward-Jacobs
A Junior Account Manager with great hair
Tash Ager
Analytics guru, thrill seeker & company social secretary
Website Migration SEO FAQs
Not all developers offer or understand SEO-focused website migrations. Bring our expertise onboard and make sure your new site builds on your previous online success.
What is a website migration?
A website migration involves transferring your site to a new structure or domain while maintaining traffic and rankings. This includes redirecting URLs, preserving tracking and more.
What happens if I don’t migrate my website?
If you don’t migrate your website properly, you run the risk of losing valuable traffic and hard-earned search engine rankings.
How long does it take?
This depends on when we start. If during the new site build, it’s part of that process. If brought in later, we prioritise the migration.
Will WRD work with my developer?
Absolutely! We will collaborate seamlessly as part of the broader team. Our technical expertise allows us to communicate effectively with your developers.