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    Technical SEO

    Technical SEO is like the invisible superhero of website optimisation. It’s crucial for a strong foundation – think of it as the secret sauce that boosts your site’s speed and crawlability. Without it, your website might not reach its full potential in search engine rankings and user experience. Luckily, our Technical SEO Agency knows the recipe.

    72%

    of sites have slow pages

    59%

    of sites have missing H1 tags

    62%

    of sites have a page that links to redirects

    88%

    of sites have HTTP to HTTPS redirect issues

    24 years of results, over 184 years of experience

    Speak to our Experts

    Technical SEO Agency

    No matter how well your on-page optimisation is done, technical issues can hold your site back. We’ll fix broken links, broken pages, and improve poor speed, addressing these critical technical SEO elements to ensure your site performs its best!

    Your Agency for Optimising Technical SEO Performance

    Technical SEO is often overlooked, but it’s crucial for effective optimisation. We start by looking at your site’s technical capabilities. This includes fixing any underlying issues and ensuring your website is technically sound. By doing this, we can build a solid foundation that supports all other optimisation efforts, ultimately improving your site’s performance and search engine rankings.

    The Importance of Technical SEO

    Technical SEO forms the foundation of any successful SEO campaign. Before we dive into optimisation and other aspects, we check your site’s technical capabilities are up to par. This includes resolving any technical issues, improving site speed, and checking that everything runs smoothly. By addressing these technical aspects first, we set the stage for effective and sustainable SEO efforts.

    • A Full Stack Team

      At WRD, our technical capabilities include a full stack development team. If needed, they can implement the technical SEO recommendations. All the technical aspects will be properly addressed, providing a strong foundation for your SEO efforts and improving your website’s overall performance.

    • Proactive

      The SEO landscape is always changing, and we stay updated with algorithm changes so your site remains competitive. Our proactive approach helps maintain your site’s performance and rankings, keeping you ahead of the competition!

    • User Experience

      SEO isn’t just about improving the website for search engines; it’s also providing the best user experience. This dual approach ensures better visibility, higher rankings, and ultimately greater success in reaching your target audience effectively.

    • Stay in the Loop

      We work closely with your internal teams to keep you informed about ongoing site changes and their impact. With us, you get transparency and alignment, giving you the best results for your SEO strategy.

    What’s Included

    Technical SEO involves optimising your website’s backend to improve its performance and search engine rankings. It includes tasks like fixing broken links, improving page speed, and providing a better user experience. What else can we do for you? Read on!

    Initial Technical SEO Audit

    An initial audit identifies site elements that reduce performance. We focus on what needs fixing first, to improve your website’s functionality and SEO effectiveness.

    Ongoing technical SEO reviews

    Technical SEO isn’t a one-time fix; continuous monitoring of site errors is essential to maintain a smooth operation and great performance.

    Redirect implementation

    A common technical SEO issue is broken links and dead pages. We monitor these and apply appropriate redirects where possible to ensure a smooth user experience and SEO performance.

    Core web vitals audit

    We will use Core Web Vitals to measure and report on technical SEO. By conducting regular reviews to assess your site’s speed and responsiveness, we can make sure it meets current standards for the best user experience and search engine performance.

    Our results speak for themselves.

    At WRD we are proud of the work that we do and what we have achieved for our clients.

    Have a read of some of our case studies to see not only the results of our work but how we got there.

    WRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.

    Mark Farish, Head of Marketing and Product Development at Hughes Europe

    Bring our experience to your project

    Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!

    Aaron Hall
    Aaron Hall

    Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs

    Danuta Holloway
    Danuta Holloway

    Senior Account Manager. SEO is like netball; strategy, teamwork, and achieving goals

    Louise Josey
    Louise Josey

    Research Manager & word hunter! Give me 1 and I'll give you 50

    Reuben Chown
    Reuben Chown

    Account Director. A seasoned digital marketing professional

    Sam Ward-Jacobs
    Sam Ward-Jacobs

    A Junior Account Manager with great hair

    Tash Ager

    Analytics guru, thrill seeker & company social secretary

    Technical SEO FAQs

    Want to uncover the magic behind website optimisation? Find out how to boost your site’s performance and conquer search engine rankings effortlessly.

    What is technical SEO?

    Technical SEO allows you to supercharge your website, improving site speed, mobile-friendliness, and security to fly up search engine rankings

    What’s the difference between technical SEO and On Page SEO?

    Technical SEO deals with improving how your website functions behind the scenes, like its speed and how easily search engines can crawl it. On-page SEO focuses on optimising content and elements directly visible on web pages.

    What benefits can I expect to see with technical SEO?

    Technical SEO improves your website’s speed, mobile compatibility, ease of crawling, and security, giving you improved search engine rankings and a better overall user experience.

    Why is technical SEO important?

    Technical SEO is crucial as it optimises your website for search engines and user experience by enhancing site speed, crawlability, and indexing, leading to better rankings and increased organic traffic.

    Why has my site traffic dropped after implementing technical SEO fixes?

    After making technical SEO improvements, site traffic might decrease temporarily as search engines reassess your site. Once pages are re-indexed, traffic should stabilise and eventually increase.