Benchmarking
Before we optimise a client’s site, we capture its current performance to establish a baseline. This helps us track progress and identify areas for improvement throughout the SEO campaign
Keyword Research Service
Keyword Research is like treasure hunting in the digital world, it’s our map to understand what users are searching for! Our keyword research service uses SEO tools to find the best keywords that unlock the full potential of websites in search engines. It’s all about finding the right words that lead to online success!
of people consult Google first
Most Google search queries
of the top Google searches are navigational
Google searches per day
24 years of results, over 184 years of experience
Keyword Research Service
Keyword research isn’t just about high-volume keywords. It’s about cracking the code of user intent. We go beyond numbers, diving into what users truly want: answers, videos, images, stats, maps, or guides. At WRD, we decode search engine pages so your content matches what users are looking for – no guessing games here!
Your Agency for Unlocking Powerful Keywords
We begin each project with thorough keyword research, working closely with clients to identify industry-specific keywords. By analysing the strategies of your competitors, we uncover additional keywords to enhance our research and refine our approach. Your content will be optimised effectively for search engine visibility and audience engagement!
The Importance of Keyword Research
Effective keyword research is crucial for website optimisation and content strategy. It provides real insights into user search behaviours, helping your site to rank highly for relevant terms. By eliminating guesswork, you attract more targeted traffic, enhancing visibility and engagement. Your content will match user intent, driving organic growth and maximising the impact of your SEO efforts.
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Understanding You
We work closely with clients to understand their business needs and identify industry-specific keywords. By analysing competitor strategies, we gain valuable insights that inform our approach to optimising their digital presence and enhancing their competitive edge in the market.
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Do the Research
Once we pinpoint relevant keywords, we delve into related topics and trends to craft a comprehensive strategy for optimising your site and refining your content approach effectively. Your digital presence will match with current search trends and user expectations, boosting visibility and engagement.
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The Explanation
We schedule video calls to discuss keyword research findings and how they can be applied on a bespoke basis. We also work with our clients’ PR teams to exchange ideas and steer future campaigns, ensuring alignment with broader marketing objectives and increasing outreach potential.
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Reporting
We provide detailed reports on target keywords, showcasing how our clients’ businesses perform with them. These reports highlight improvements in traffic and, more significantly, in sales, demonstrating the effectiveness of our strategies in driving meaningful business outcomes.
What’s Included
Keyword research starts with ‘seed keywords’. Clients provide 10-15 relevant terms, forming the foundation for further research and strategy development tailored to their audience and business goals.
Competitor Research
In addition to client-provided “seed keywords,” we analyse competitors’ websites to expand our keyword understanding and uncover additional relevant terms for comprehensive research.
Keyword Research
Once we compile our complete list of seed keywords, we conduct thorough keyword research using our SEO tools to identify relevant and effective search terms.
Search Engine Results Pages
We analyse search result pages to determine the user’s intent – whether they’re seeking information, navigating to a specific site, researching, comparing products, or ready to make a purchase!
Target Keywords
Based on the data collected, we collaborate with our clients to finalise the keywords and topics that we will focus on targeting for their SEO strategy.
Keyword Strategy
We match target keywords with existing pages on our client’s website or recommend creating new pages. This strategy guides on-site optimisation efforts for improved search engine visibility.
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
Read the Case Study
736%
Increase in Traffic
Read the Case Study
504%
Increase in Traffic for Global Satellite Services Provider
Read the Case Study
1,689%
Surge in Organic Conversions for Mortgage Advisor
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Aaron Hall
Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs
Danuta Holloway
Senior Account Manager. SEO is like netball; strategy, teamwork, and achieving goals
Louise Josey
Research Manager & word hunter! Give me 1 and I'll give you 50
Reuben Chown
Account Director. A seasoned digital marketing professional
Sam Ward-Jacobs
A Junior Account Manager with great hair
Tash Ager
Analytics guru, thrill seeker & company social secretary
Keyword Research FAQs
Keyword research is vital for SEO, but it’s often explained in complex ways. Here are concise answers to common questions about it.
What is keyword research and why is it important?
Keyword research involves gathering data on online search queries to shape website optimisation strategies based on what users are looking for.
How do I use the keyword research I’m given?
Your Account Manager will discuss the keyword research findings with you and guide you on what information or input they require to proceed with your SEO campaign.
Is volume more important than competition when using keywords?
Your approach determines it. High search volume keywords build brand visibility, while competitive ones signal commercial intent. However, relevance to your audience is the most important factor.
How often should I review my keyword research?
We advise reviewing keyword research every 6 to 12 months, adjusting based on industry changes and evolving search trends to maintain effective SEO strategies
How do I avoid keyword spamming?
Good content for users normally translates to good SEO. If your content sounds awkward or overly stuffed with keywords, it’s likely not user-friendly. Read it aloud to check!