Choosing competitors
Using client insights and our own research, we select 3 to 4 key competitors for analysis. This will allow us to generate a wealth of actionable data!
Competitor Analysis
Our competitor analysis pinpoints your rivals’ online strengths and weaknesses. Unlike the physical world, digital strategies differ. Using SEO tools and primary research, we uncover your online competitors’ secrets, revealing golden opportunities for your online presence to shine brighter than ever.
of today’s Fortune 500 companies will be overtaken by disrupter firms
Languages spoken in the world
of CEO’s said they are concerned about competition from disruptive businesses
Average CTR of top-ranking result vs second
24 years of results, over 184 years of experience
Competitor Analysis Service
Discover your biggest online competitors and the secrets behind their success with WRD! We don’t just list competitors and backlinks – we turn data into actionable insights. Our expert analysis gives you a clear roadmap for improvements, seamlessly integrating into your SEO strategy.
Your Agency for Comprehensive Competitor Analysis
Many clients mix up online and real-world competitors, but they’re quite different. At WRD, we identify your true digital rivals – those aiming for the same keywords. By focusing on these competitors, we reveal their secrets to success, like top-ranking content and valuable backlinks. This approach uncovers hidden opportunities, helping you outrank them online.
The Importance of Competitor Analysis
A quality competitor analysis sets benchmarks and spots gaps in your strategy and content. We gather data to paint a detailed picture of each competitor, helping you understand your competitive landscape. This insight not only reveals where you stand but also uncovers opportunities to leap ahead.
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Identify the Competition
We work with you to identify key competitors for analysis and investigate businesses targeting similar keywords and Domain Authority. This strategic approach helps us to uncover the right rivals, giving you the insights needed to beat the competition!
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Understand the Competition
Once we agree on competitors, we dive into Google, manually searching for your target keywords. We gather ranking data for each competitor and your site, highlighting the specific URLs that rank. This hands-on approach gives us the insights needed to fine-tune your strategy and elevate your online presence.
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Learn from the Competition
Next, we identify the top-ranking content for all competitors, looking at the type of page (e.g homepage, service, blog), word counts, images, videos, page authority, backlinks, and linking domains. This comprehensive analysis reveals what makes their content successful, helping us produce a winning strategy for you!
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Out Link the Competition
Finally, we compile a list of all backlinks acquired by you and your competitors. This comparison highlights strengths and gaps, giving us the intel needed to boost your link-building strategy.
What’s Included
To kick off a competitor analysis, we start with a call to learn about any past analyses and understand who you see as your biggest competitors. This helps us tailor our strategy to your unique needs.
Competitor overview
First, we create an overview of competitors, benchmarking Domain Authority, traffic, keywords, backlinks, and referring domains against our client’s scores for comprehensive insight.
Keyword rankings
We manually gather data on keyword and page rankings for both our clients which includes competitor analysis.
Top rankings
We dig deep to uncover why each piece shines – whether it’s word count, images, videos, backlinks, or referring domains.
Competitor backlinks
We provide a full list of competitor backlinks to understand their strategies, from external ads to relevant backlink sources. Follow or no-follow? We’ll dissect these insights!
Competitor report
We decode the data into a clear, actionable report – easy to follow and packed with everything we need. It explains what matters and why, ending with a roadmap for us to succeed.
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
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736%
Increase in Traffic
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Aaron Hall
Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs
Danuta Holloway
Senior Account Manager. SEO is like netball; strategy, teamwork, and achieving goals
Louise Josey
Research Manager & word hunter! Give me 1 and I'll give you 50
Reuben Chown
Account Director. A seasoned digital marketing professional
Sam Ward-Jacobs
A Junior Account Manager with great hair
Tash Ager
Analytics guru, thrill seeker & company social secretary
Competitor Analysis FAQs
Ready to level up your SEO game? Competitor analysis fits any SEO stage but is usually best when your site is optimised for keywords!
What is a competitor analysis?
A competitor analysis reveals strengths, weaknesses, and benchmarks them against you. Dive into their keywords, content tactics, and backlinks for a winning strategy
What is a competitor backlink analysis?
Reverse engineering your competitors’ backlinks, to build similar ones so that you can skyrocket up the Google rankings!
How often should you do a competitor analysis?
You can conduct a competitor analysis anytime but to keep your edge, we recommend doing it at least once a year.
How many competitors should you analyse?
Double up for insights, but triple the fun! Analyse at least 3 to 4 competitors to boost your strategy’s potential and outsmart the competition.
What should an SEO competitor analysis include?
A top-notch competitor analysis dishes out competitor names, metrics for comparison, juicy keyword data, top-ranking content insights, backlink and referring domain data.