Social Media Paid Strategy
We’ll create a comprehensive paid strategy tailored to your objectives, target audiences, budget, and brand story, helping you achieve effective and impactful advertising.
Social Media Advertising
Our Social Media Advertising Agency brings a dynamic suite of social media advertising and strategy solutions to supercharge your brand! We’ll help you boost audience engagement, enhance brand awareness, and drive leads and sales across the top social platforms.
of influencer marketers use TikTok
of Pinterest users have discovered a brand or product
of marketers say video has directly increased sales
of marketers use Facebook
24 years of results, over 184 years of experience
Social Media Advertising Agency
With over 20 years of digital marketing experience since our founding in 2001, WRD was an early adopter of social media advertising. We were among the first digital Social Media Advertising Agencies to dive into the evolving world of social platforms, and we’ve witnessed and adapted to the incredible changes in the industry since then!
Relying solely on organic social media posts for brand awareness can be disappointing. Social media advertising lets you effectively target and reach your ideal audiences and prospects, significantly enhancing your organisation’s visibility and engagement. Don’t miss out on the powerful impact of targeted ads to elevate your brand.
An Agency Cutting Through Social Media Noise
As algorithms on social media platforms frequently change, organic posts often go unnoticed. Paid ads offer a reliable way to achieve the audience reach that organic posts once provided. With social media becoming increasingly saturated with irrelevant content, competition for visibility grows. Social media ads help your brand cut through the noise, ensuring it stands out, is seen, and engages effectively with your target audience.
The Importance of Social Media Advertising
For businesses aiming to connect with new audiences and potential customers, social media advertising offers a fast and effective solution. It provides a cost-efficient way to reach your target market compared to other advertising options, making it an attractive choice for increasing visibility and engagement without breaking the budget.
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Experienced
Our team of experienced paid social media specialists designs tailored ad campaigns across LinkedIn, Facebook, YouTube, and Instagram, aligning each strategy with your brand’s objectives and identity for maximum impact and effectiveness.
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Feeding the Funnel
Paid social ads, often focused on brand or product awareness, are a key component of a broader digital marketing strategy. They effectively drive the top of your sales funnel, contributing significantly to overall sales and brand visibility campaigns.
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Lead Generation
Paid social ads can target the bottom of your sales funnel, driving direct lead generation. For instance, LinkedIn Lead Gen Forms can capture leads effectively, focusing on converting prospects into customers through targeted, action-oriented advertising.
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Long-term Success
Our paid media specialists will create compelling and engaging ads tailored to your target audience and high-value prospects. We continuously optimise these ads to ensure exceptional brand and product awareness, driving meaningful engagement and results.
What’s Included
With over 20 years in digital marketing, WRD excels in meeting client objectives. Our Social Media Advertising Agency offers comprehensive social media advertising services, covering everything from concept and creative development to implementation and performance measurement.
Competitor Analysis
Analysing your competitors’ paid social strategies can guide us in shaping your approach, highlighting effective tactics to include and pitfalls to avoid for better results.
Paid Campaign Design and Build
We’ll collaborate to understand your customers’ interests, then create compelling ads and creatives that capture their attention and resonate with their preferences effectively.
Ad Campaign Implementation & Management
We set up tracking, analytics, and data capture, including necessary landing pages. After launch, we closely monitor performance to make any immediate adjustments needed.
Ongoing Campaign Optimisation and Management
Our paid media specialists will continuously optimise your campaign and creatives, focusing on key performance metrics to enhance results and make data-driven decisions for ongoing improvement.
Reporting & ROI
You’ll get detailed monthly reports on engagement, ROI, and conversions. Regular contact with your dedicated PPC specialist and monthly calls will review performance and plan future campaigns!
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
Read the Case Study
736%
Increase in Traffic
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
George Robert-Shaw
Account Executive Specialising in PPC
Ricky Dawn
Technical Director and Technically Technical
Miles Swayne
PPC Account Director. Part time PPCer, Part time party crasher
Sam Ward-Jacobs
A Junior Account Manager with great hair
Stefan Carrington
Senior Account Manager with a passion for growing sales
Social Media Advertising FAQs
Social media can be confusing for businesses aiming to boost brand awareness. We’ve compiled common questions we receive about attracting customers and engaging prospects on social platforms!
Is social media marketing just for youngsters?
No, that’s not accurate. About 62% of Facebook users are aged 25-54, equating to around 2 billion monthly users over 25. Additionally, approximately 70% of Instagram and LinkedIn users are over 25.
How do I choose which social platform to advertise on?
Focus on the social platform where your audience is most active. For B2C products targeting users in their early 20s, consider Pinterest or TikTok. We’ll help identify the best platform for your ads based on your products and customer demographics.
Do I need lots of social media followers to benefit from social ads?
Absolutely not. You can run effective social ads without a large following. Many businesses use social ads to increase organic followers and boost brand awareness!
Do I need to hire a professional for advertising on social media?
Many businesses handle social media ads in-house to save costs, but this often results in poor outcomes. A professional agency brings expertise and proven results, while in-house teams may lack advanced targeting and optimisation skills.
Do I need to hire ‘influencers’?
Influencers can boost brand reach and engagement if well-chosen and properly contracted. However, a successful social ads campaign can still achieve excellent results without influencer involvement if executed correctly.
What is social media advertising?
Social media advertising involves using platforms like LinkedIn, Instagram, Twitter, and YouTube to run campaigns that build brand awareness, engage customers, increase leads and sales, and drive website traffic.
What are the benefits of social media advertising?
Social media is a cost-effective way to boost brand awareness, build loyalty, and gather customer insights. Competitors are likely using these platforms, and customers expect your presence. Leveraging social media ads helps you stay relevant and build trust.
Why do I need a social media marketing consultant?
You know your customers’ needs well, but understanding what engages them on social platforms is different. Partnering with an agency skilled in targeted social ads can optimise your platform use.
Why choose WRD as your social media advertising team?
Our advertising specialists excel in creating smart, creative social media campaigns with proven success in driving engagement and inquiries for both B2B and B2C businesses.