Shopping Campaigns
This allows online retailers to showcase their product through ads on Bing Shopping
Microsoft Ads
Looking for a PPC alternative to Google? Bing/Microsoft Ads is a great choice! With Microsoft powering 24% of the UK’s searches and 605 million monthly desktop searches, your ads can reach a substantial audience. Plus, Microsoft Ads offers premium placements on high-quality 3rd party sites like MSN and Outlook. Our Microsoft Ads Agency gives your brand extra visibility.
of people have clicked on a Google Ad
Small to medium businesses invest 7x more in PPC than SEO
Google Ads increase brand awareness by
Google Ads average
23 years of results, over 10145 years of experience
Microsoft Ads Agency
In 2022, Microsoft Search Network captured 24.3% of the UK desktop market with 27 million unique PC users. In the US, it held a 38.1% share, reaching 120 million users. Even better? Microsoft’s audience spends 32% more online than the average searcher. Talk about getting more for your money!
Maximizing Reach with Microsoft Ads
Many believe that Microsoft/Bing Ads aren’t worth it due to lower search volume, but that’s just a myth. While Google may have higher numbers, the Microsoft Search Network still boasts a significant volume across multiple markets. Plus, with less competition, your ads can stand out more. So, don’t sleep on Bing – there’s plenty of potential to reach your audience and boost your brand.
The Importance of Microsoft Ads
Microsoft Ads offers multiple ways for online businesses to boost their reach, from highly targeted search ads on Bing to product listings on Bing Shopping and brand awareness through display ads on the Audience Network. At WRD, we believe Microsoft Ads should be a key part of most PPC strategies, providing a valuable addition to your marketing mix and expanding your online presence!
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Full Service
As Microsoft Ads Agency we handle everything from setup to management of paid campaigns across the Microsoft Advertising network. We tailor strategies to your goals, whether it’s driving awareness and traffic or maximising ROI through highly qualified leads and sales. Your objectives are always our priority, helping your campaigns deliver exactly what you need.
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Bespoke Strategy
At WRD, we create strategies that complement your objectives and marketing goals. You’ll get a dedicated Specialist Account Manager who will set up, manage, and optimise your Microsoft Ads search campaigns. Expect top-notch results while you focus on growing your business.
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Microsoft Knowledge
Microsoft Ads require a unique strategy compared to Google Ads, reaching an impressive 63 million searchers not connected to Google. This means Microsoft Ads offers a huge, untapped audience, giving your business a fresh opportunity to connect with potential customers you might be missing elsewhere. Let’s make sure your brand shines in this exclusive space!
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Long-term Success
Ongoing campaign management is all about boosting your key performance metrics over time, aligning with your overall marketing goals. We provide detailed reports on campaign performance, alongside proactive recommendations to keep improving and expanding your activity. Think of it as your campaign’s personal trainer, always pushing for better results!
What’s Included
Microsoft Ads offers online businesses a great way to boost their reach at a lower cost. With less competition than Google Ads, you can score those clicks without breaking the bank!
Brand Awareness
Leverage the power of the Audience Network and display ads with Microsoft Ads to reach your target audience in more places, boosting visibility and engagement!
LinkedIn Integration
Microsoft Ads uniquely integrates LinkedIn targeting, letting you refine campaigns with options like Job Function, Industry, or Company – features you won’t find on Google Ads!
Keyword Research
We dive deep into search term analysis to ensure your keywords and ad targeting hit the mark, focusing on the most relevant and impactful search terms.
Conversion Tracking
We handle the complete setup of your tracking essentials like GA4, GTM, goals, and conversions. Need bespoke tracking or CRM integration? We’ve got that covered too!
Remarketing
Remarketing campaigns are like a friendly nudge, reminding past visitors of your site to come back and convert, turning window shoppers into loyal customers!
Our results speak for themselves.
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Our team has over 100 combined years of SEO experience
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Ricky Dawn
Ricky’s youthful good looks conceal a sharp mind for anything to do with programming
Microsoft Ads FAQs
Microsoft Advertising is the perfect complement to Google Ads, tapping into a unique audience and often delivering results at a fraction of the cost.
Are Microsoft Ads suitable for my business?
Microsoft Ads are perfect for any business aiming to boost online revenue, whether you’re an eCommerce giant or a B2B/B2C company, big or small.
Is Bing/Microsoft Advertising more expensive than Google?
Nope! In fact, Microsoft Ads often outshine Google in efficiency. With 74% lower cost per click and 18% lower CPA, it’s a budget-friendly win!
Can I set up Bing/Microsoft Ads by myself?
Absolutely! Setting up a campaign is just the beginning. The real challenge lies in optimising it to avoid wasting money and driving those important conversions and sales.
Can I target specific areas only for my Ads?
Absolutely! Microsoft Ads let you target everything from countries down to specific postcodes and landmarks. You can even exclude ads from certain areas for ultra-precise targeting.
Do I have to sign up to a long term contract and minimum spend?
There are no long-term contracts with WRD – just a three-month minimum term. If we’re bringing in too much business, just give us three months’ notice!