Shopping Campaigns
This allows online retailers to showcase their product through ads on Bing Shopping, vital for online ecommerce B2C brands.
Microsoft Ads
Looking for a PPC alternative to Google Ads? Bing/Microsoft Ads is a great choice! With Microsoft Bing powering 24% of the UK’s searches and 605 million monthly desktop searches, your ads can reach a substantial audience. Plus, Microsoft Ads offers premium placements on high-quality 3rd party sites like MSN and Outlook. Our Microsoft Ads Agency gives your brand extra visibility. WRD is a Microsoft Advertising Partner Agency.
of Bing users are on desktop PC’s
Bing average click through rate
Average age of a Bing user
Site traffic improvement during Bing campaign
24 years of results, over 184 years of experience
Microsoft Ads Agency
In 2022, Microsoft Search Network captured 24.3% of the UK desktop market with 27 million unique PC users. In the US, it held a 38.1% share, reaching 120 million users. Even better? Microsoft’s Bing audience spends 32% more online than the average searcher. Talk about getting more for your ad spend! With over 20+ years of experience as a digital marketing agency, WRD is perfectly placed to deliver your business a great Return on Ad Spend on Bing and Microsoft Ads.
Maximising Reach with Microsoft Ads
Many believe that Microsoft/Bing Ads aren’t worth it due to lower search volume, but that’s just a myth. While Google may have higher numbers, the Microsoft Search Network still boasts a significant volume across multiple markets. Plus, with less competition, your ads can stand out more. In our agency’s experience, Microsoft Ads on Bing also convert at a better rate than Google Ads! So, don’t sleep on Bing – there’s plenty of potential to reach your audience and boost your brand.
The Importance of Microsoft Ads
Microsoft Ads offers multiple ways for online businesses to boost their reach, from highly targeted search ads on Bing to product listings on Bing Shopping and brand awareness through display ads on the Audience Network. At WRD, we believe managed Microsoft Ads campaigns should be a key part of most PPC strategies, providing a valuable service addition to your marketing mix, expanding your online presence, and generating additional valuable sales revenue!
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Full Service
As a Microsoft Ads Agency we manage everything from setup to optimisation of paid campaigns across Bing and the Microsoft Advertising network for multiple clients. We tailor PPC campaign strategies to your goals, whether it’s driving awareness and traffic or maximising ROI through highly qualified leads and sales. Your objectives are always our priority, helping your Microsoft PPC campaigns on Bing deliver exactly what you need.
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Bespoke Strategy
At WRD, we create PPC campaign strategies that complement your objectives and marketing goals. You’ll get a dedicated Specialist Paid Media Account Manager who will set up, manage, and optimise your Microsoft Ads search campaigns. Expect top-notch results from Bing while you focus on growing your business.
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Microsoft Knowledge
Microsoft Ads require a unique management strategy compared to Google Ads, reaching an impressive 63 million searchers not connected to Google. This means Microsoft Ads offers a huge, untapped audience, and with our many years of experience running and managing Microsoft PPC Ad campaigns, our Bing ads services will give your business a fresh opportunity to connect with potential customers you might be missing elsewhere. Let’s make sure your brand shines in this exclusive space!
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Long-term Success
Ongoing PPC campaign management is all about boosting your key performance metrics over time, aligning with your overall marketing and revenue goals. We provide detailed PPC reports on campaign performance, alongside proactive optimisation recommendations to keep improving and expanding your paid media activity across Bing. Think of it as your campaign’s personal trainer, always pushing for better results!
What’s Included
Microsoft Ads offers online businesses a great way to boost their reach at a lower cost. With less competition than Google Ads, you can score those clicks without breaking the bank!
Brand Awareness
Leverage the power of the Audience Network and display ads with Microsoft Ads to reach your target audience in more places, boosting visibility and engagement!
LinkedIn Integration
Microsoft Ads uniquely integrates LinkedIn ads targeting, letting you refine campaigns with options like Job Function, Industry, or Company – features you won’t find on Google Ads! A key benefit for B2B brands using digital marketing.
Keyword Research
We dive deep into search term analysis to ensure your keywords and ad targeting hit the mark, focusing on the most relevant and impactful search terms.
Conversion Tracking
We handle the complete setup and management of your tracking essentials like GA4, GTM, goals, and conversions. Need bespoke tracking or CRM integration? We’ve got that covered too!
Remarketing
Remarketing PPC campaigns on Bing or the Microsoft Advertising Network are like a friendly nudge, reminding past visitors of your site to come back and convert, turning window shoppers into loyal customers!
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
Read the Case Study
736%
Delivering a massive increase in traffic
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
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359%
From Bogey to Birdie: Increasing PPC Conversion Rate
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3,668%
Game changing increase in PPC Revenue
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
George Robert-Shaw
Account Executive Specialising in PPC
Ricky Dawn
Technical Director and Technically Technical
Miles Swayne
PPC Account Director. Part time PPCer, Part time party crasher
Sam Ward-Jacobs
A Junior Account Manager with great hair
Stefan Carrington
Senior Account Manager with a passion for growing sales
Microsoft Ads FAQs
Microsoft Advertising is the perfect complement to Google Ads, tapping into a unique audience and often delivering PPC results at a fraction of the cost.
Are Microsoft Ads suitable for my business?
Microsoft Ads are perfect for any business aiming to boost online revenue, whether you’re an eCommerce giant or a B2B/B2C company, big or small. They work brilliantly when coupled with Google Ads campaigns, and comprehensive organic SEO campaigns.
Is Bing/Microsoft Advertising more expensive than Google?
Nope! In fact, ads on Bing or Microsoft Ads often outshine Google in efficiency. With 74% lower cost per click and 18% lower CPA, it’s a budget-friendly win!
Can I set up Bing PPC campaigns and Microsoft Ads by myself?
Absolutely! But remember, setting up a Microsoft PPC campaign is just the beginning. The real challenge lies in optimising it to avoid wasting money and driving those important conversions and sales. That’s where a specialist PPC agency, with proven and specific experience of Microsoft Advertising and Bing ads comes in! (That’s us, by the way!)
Can I target specific areas only for my Bing Ads?
Absolutely! Microsoft Ads let you target everything from countries down to specific postcodes and landmarks. You can even exclude ads from certain areas for ultra-precise targeting.
Do I have to sign up to a long term PPC contract and minimum ad spend?
There are no long-term contracts with WRD – just a three-month minimum term. If we’re bringing in too much business, just give us three months’ notice! As an agency, we also don’t require minimum ads spends from our PPC clients.