Campaign Set Up and Scope
We’ll work with you to plan your entire ad campaign, from targeting strategies to landing page needs, while setting clear KPIs and ROAS targets based on your objectives.
LinkedIn Advertising
Boost your business with LinkedIn Ads! Reach B2B buyers and prospects through targeted, paid advertising. With LinkedIn, your sponsored content connects directly with the right decision-makers, generating leads and sales. Let our LinkedIn Advertising Agency leverage this powerful platform to elevate your brand and drive growth in today’s competitive market.
of people have clicked on a Google Ad
Small to medium businesses invest 7x more in PPC than SEO
Google Ads increase brand awareness by
Google Ads average
23 years of results, over 10145 years of experience
LinkedIn Advertising Agency
LinkedIn Ads help you reach your ideal audience with precise demographic targeting, from job titles to industries. Tailor your ads to connect with the right people and drive results. With a variety of ad formats available, you can deliver your message at the perfect moment.
Driving Success with LinkedIn Ads
Since 2001, WRD has specialised in paid online advertising, successfully running countless LinkedIn ad campaigns for clients. From product promotions to engagement-driven content downloads, we ensure your ads reach the right audience. By leveraging precise demographic targeting and offering the right value, you can engage specific LinkedIn users and boost brand, product, and service visibility.
The Importance of LinkedIn Advertising
LinkedIn Ads is a powerful, highly targeted tool for marketing and sales teams. It helps generate leads, drive website traffic, and boost product or service sales. By leveraging detailed demographic targeting, our LinkedIn Advertising Agency ensures your offering reaches a specific, defined audience, making your ads more relevant compared to many other advertising.
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How Does it Work?
Advertisers pay for LinkedIn Ads traffic, either by setting daily or total campaign budgets. Costs are typically based on CPC (Cost per Click) or CPM (Cost per 1,000 Impressions), varying by industry and competition. WRD’s LinkedIn experts offer data-driven insights to help you maximise your LinkedIn ad budget effectively.
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LinkedIn Ads Targeting
LinkedIn Ads offer a wide range of targeting options, such as job titles, companies, job function, seniority, industry, and interests, ensuring advertisers reach the right audience. With various ad formats, from Sponsored Posts to Direct Message Ads, LinkedIn provides flexibility to match campaign objectives and effectively promote products or services.
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Reach the Right People
LinkedIn Ads is a powerful tool that enables advertisers to reach the right audience through diverse targeting options and ad formats. With precise demographic filters and a variety of ad styles, advertisers can effectively connect with their ideal user profiles and achieve their campaign goals.
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Targeting Prospects with Customer Data
LinkedIn Ads can leverage existing customer data, like lead databases or CRM information, to find new users with similar profiles. LinkedIn Ads also integrates with third-party CRM and Lead Management systems, streamlining the process of categorising and following up on leads generated through campaigns, improving efficiency and lead conversion!
What’s Included
With over 20 years of experience in paid advertising, we specialise in creating LinkedIn ad campaigns that drive excellent ROAS, helping businesses maximise their return on investment and achieve their marketing goals.
LinkedIn Ads Formats
Our PPC specialists will guide you through LinkedIn’s targeting options and ad formats, recommending the best approach – whether Sponsored Content, Messaging, Lead Gen Forms, or Dynamic Ads – based on your goals, audience, and messaging.
Campaign Builds and Creatives
We’ll create your campaigns and collaborate with you to develop on-brand creative assets, ensuring they align with your brand guidelines and campaign objectives.
Integrated CRM/Lead Databases
We’ll handle integrating inbound leads into your CRM and optimise existing customer data to target new prospects based on your current client profiles, enhancing campaign precision.
Ongoing Campaign Optimisation
Our LinkedIn Ads specialists will continuously optimise your campaign, using performance, engagement, and conversion data to refine and enhance results over time.
Reporting & Account Management
You’ll receive a detailed monthly report focused on key KPIs, with tailored recommendations. A monthly call will review performance, and your dedicated PPC specialist will be available for ad-hoc support.
Our results speak for themselves.
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Our team has over 100 combined years of SEO experience
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Ricky Dawn
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LinkedIn Advertising FAQs
Clients frequently ask about the mechanics and benefits of LinkedIn Ad campaigns. Below, we’ve compiled a list of common questions to help you!
Who is LinkedIn advertising suitable for?
LinkedIn Ads are ideal for targeting a B2B audience, making them perfect for businesses that sell products or services to other companies. If you want to reach C-suite executives, decision-makers, and key influencers in the business sector, LinkedIn Ads offer a highly effective platform for engaging this audience directly!
Can I do a one off ad?
LinkedIn Ads allows you to run single image ads through Campaign Manager or sponsor posts from your LinkedIn page. Direct Sponsored Content, created via Campaign Manager, doesn’t appear on your LinkedIn page. However, single image ads or sponsored posts alone may not yield significant results.
Can I target a specific demographic for my ad?
Absolutely, LinkedIn excels in demographic targeting. You can refine your audience by location, language, company, sector, size, age, gender, education, job title, function, seniority, interests, and LinkedIn group memberships, among many other criteria. This extensive range ensures precise and effective audience targeting.
Are LinkedIn ads expensive?
Yes, LinkedIn Ads can be costly, with higher CPCs compared to other platforms. However, the ability to target high-value audiences directly justifies the investment for many advertisers, who value the platform’s unique benefits despite the higher click budgets required.
Isn’t LinkedIn just about jobs?
No, LinkedIn is not just for career advancement and networking. It also offers advertisers access to a highly targeted, engaged audience. With the right strategy and messaging, this audience can swiftly convert into customers and clients!