Google Merchant Centre
We’ll handle a full, optimised setup of your Merchant Centre, focusing on the key areas that need the most attention so your ads perform at their best.
Google Shopping
Whether you’re a start-up or an established brand, WRD excels at setting up and managing profitable Google Shopping campaigns through Google Ads Merchant Centre. Our Google Shopping Agency will boost your revenue and achieve a positive Return on Ad Spend (ROAS) while enhancing your brand awareness. You can trust us to turn your Google Shopping campaigns into powerful revenue-generating engines!
of people have clicked on a Google Ad
Small to medium businesses invest 7x more in PPC than SEO
Google Ads increase brand awareness by
Google Ads average
23 years of results, over 10145 years of experience
Google Shopping Agency
Google Shopping Ads are essential for any eCommerce site, showcasing your products, images, prices, and descriptions to consumers precisely when they’re searching. These ads put your offerings front and centre, driving targeted traffic and boosting sales. With our Google Shopping Agency, we’ll give your products the visibility they need to capture eager buyers!
Maximizing the ROAS of Google Shopping
At WRD, we maximise your ad spend to deliver outstanding Return on Ad Spend (ROAS). As a certified Google Ads Partner with over 20 years of experience, we’re experts in getting results. Our Shopping Ads management fees are transparent, covering everything from reporting and account calls to Merchant Centre and product feed setups. No hidden extras – just great results!
The Importance of Google Shopping
Google Shopping, formerly known as ‘Product Listing Ads,’ is a goldmine for e-commerce businesses. It boosts product visibility on Google Search with relatively low click costs. Whether you’re a small business with a limited inventory or a big retailer with diverse product ranges, Google Shopping is the perfect platform to showcase your offerings and drive profitable traffic to your store.
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Increase Conversions
WRD partners with you to organise, optimise, and perfect your product feeds in Google Merchant Centre. Our goal? To boost the relevance of your Google Shopping ads and drive more product sales. With our expertise, your products will shine in front of the right audience, leading to increased visibility and higher conversions.
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Full Service
Setting up a Shopping campaign with WRD means we handle Google Merchant Centre, Google Ads, and your product feed. Our daily feed updates keep stock levels and prices current. Plus, if you want to run sitewide discount promotions, we’ve got you covered with successful Google Shopping campaigns to drive those deals home!
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Bespoke Strategies
Our Google Shopping Agency campaign strategy covers every facet of your e-commerce offerings, organising ads into a structure that highlights your main product groups. Your product range will stand out, attracting customers with a well-structured, effective campaign that’s tailored to showcase what you do best!
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Boost your ROAS
At WRD, we boost your ROAS with constant optimisation and A/B testing, all while factoring in delivery costs, profit margins, and other fees. Our strategy means your ads perform at their best, maximising your returns and keeping your budget on track.
What’s Included
Since 2001, we’ve mastered Google Ads with decades of success across various sectors, from beauty to consumer tech. Our extensive experience allows your campaigns to shine and deliver outstanding results, no matter your industry.
Google Ads Accounts
We’ll handle a full setup of your Google Ads accounts, paying close attention to the details that really matter, so your campaigns get off to the best start.
Product Feed
We’ll set up your product feed from your CMS or collaborate with you and your developers to create a custom feed for Google Merchant Centre if needed.
Discount/Sale Campaigns
We’ll use Google Merchant Promotions to spotlight special offers like price cuts, free shipping, or buy-one-get-one free deals, boosting your click-through and conversion rates with irresistible deals!
A/B Campaign Testing
Although Google Shopping lacks built-in A/B testing, we’ll test changes to your campaign or product landing page to boost ROAS. It may take a few weeks to gather meaningful data.
Continuous Campaign Optimisation
We’ll improve your Shopping campaign by continuously optimising bids, data feeds, product titles, descriptions, and images, all to deliver ever-improving ROAS and constantly improving performance!
Our results speak for themselves.
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Our team has over 100 combined years of SEO experience
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Ricky Dawn
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Google Shopping FAQs
New to Google Shopping Ads? We’ve got you covered! Check out our FAQ, featuring the top questions that our eCommerce retailers ask us.
Who is Google Shopping suitable for?
Google Shopping is perfect for online retailers, showcasing your products prominently in search results. It’s ideal for both B2B and B2C sales!
Is Google Shopping expensive?
Google Shopping campaigns can deliver fantastic ROAS! You only pay when users click your product listings, not for their display. Keep in mind factors like competition and costs, so your site converts well to maximise your investment.
Do I need to use a professional agency to set up Google shopping?
Google Merchant Centre, Google Ads, and Google Shopping are powerful but complex. Many businesses spend time and money figuring them out. Let a pro simplify the process and boost your ROAS faster and more efficiently.
Do the photos I use in my Google Shopping campaign need to be top quality?
Absolutely! Stunning, high-res images are crucial for Shopping ads. They should be the right size, clear, and ideally show multiple angles of your product, all to grab your customers’ attention.
Can I include shipping and returns information on my ads?
Yes, you can show your return and refund policy in Google Merchant Centre, which can attract shoppers if it’s compelling. Also, submit accurate shipping costs to match your website – done manually or per product for consistency.
What is Google Shopping?
Google Shopping, once ‘Product Listing Ads,’ is a top-performing channel for e-commerce. It boosts your product visibility on Google Search with low click costs, perfect for both small businesses and large retailers with diverse inventories.
What type of clients does WRD work for?
Our Google Shopping experts excel with campaigns of all sizes – from local gems to global giants. No matter how big or small, we’ve got the perfect paid ads solution to meet your needs and drive success.
What are your fees?
We offer a standard setup fee for Google Shopping campaigns, with extra charges for complex feed setups or bespoke builds. Monthly management costs vary by campaign size. Let’s chat about your CMS, goals, and get you a tailored quote!