KPIs and Benchmarking
We begin by understanding your vision of success, then craft KPIs, targets, and a strategic approach to ensure your Google Ads campaign delivers the results you need.
Google Ads
Boost your brand’s revenue and sales instantly with our Google Ads Agency! As a trusted Google Partner Agency with 23+ years of expertise, WRD’s Google-certified PPC team is ready to elevate your campaigns. From the UK to worldwide, we manage ads in multiple languages, so you reach your audience wherever they are!
of people have clicked on a Google Ad
Small to medium businesses invest 7x more in PPC than SEO
Google Ads increase brand awareness by
Google Ads average
24 years of results, over 184 years of experience
Google Ads Agency
As a Google Certified Ads Partner since 2001, we’ve mastered the art of smart PPC campaigns that boost conversions, ROAS, and ROI. Whether B2B or B2C, we run Google Ads for clients across industries – from tech to beauty – throughout the UK, Europe, and beyond, often in multiple languages.
An Agency that Delivers Results
We’re here to help you hit those ambitious sales and growth goals with smart, ROI-focused Google Ads campaigns. Fully transparent and collaborative, we don’t lock you into long contracts. Beyond just driving conversions and sales, we boost brand awareness and enhance the full user journey on your website, backed by seamless end-to-end conversion tracking. Let’s grow together!
The Importance of Google Ads
Google PPC ads offer unbeatable advantages – measurable results, fast execution (quicker than SEO!), and highly targeted reach. With tight budget control and proven ROI and ROAS, your brand can appear at the top of search results almost instantly. Edge out competitors and showcase your products to eager, purchase-ready customers searching for exactly what you offer. It’s smart, speedy, and effective.
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Experienced
Google Search is a fierce battleground, with billions of companies vying for attention. But with our deep expertise in Google PPC ads, we’ll help your brand stand out and thrive. Our long-standing experience ensures you’ll navigate the competition and attract new customers, driving real results in this crowded space.
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Deliver Results
With 23+ years of Google Ads expertise, we’ve mastered the art of knowing what works and what doesn’t. We focus on what truly matters to drive success, leaving out the fluff. When it comes to Google Ads, we know exactly how to deliver results that make a real impact.
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Bespoke Strategies
We bring vast experience across diverse sectors, handling both B2C and B2B PPC ads with precision. Whether targeting consumers or businesses, we know how to tailor campaigns that drive results. From tech to retail, manufacturing to services, we create strategies that connect with the right audience and deliver measurable success.
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Long-term Success
We’re so confident in our ability to deliver results that we don’t lock clients into long contracts. Our simple three-month term speaks for itself! With many PPC clients sticking with us for over 10 years, we focus on long-term success, not just short-term wins, by consistently driving great results.
What’s Included
WRD’s Google Ads Agency PPC team work with you to define, create, and measure campaigns that deliver exceptional ROI. We’re dedicated to helping your business grow through targeted, results-driven strategies that maximise your advertising investment.
Audience Exploration
We collaborate to uncover your ideal customers’ motivations, behaviours, and triggers, ensuring our strategies make them click and, most importantly, convert into buyers.
PPC Campaign Research
We conduct thorough keyword research to pinpoint profitable targets and analyse your website’s user journey, messaging, and sales funnels to ensure a smooth, frictionless sales process.
Ads Campaign Build & Launch
We create tailored Google Ads campaigns using our research and KPIs, design custom landing pages, and implement end-to-end conversion tracking to ensure optimal results.
Ongoing Ad Campaign Optimisation
We continuously monitor and optimise your ad campaigns and landing pages, focusing on bidding strategies, conversion rates, engagement, visibility, and overall performance to maximize results.
Reporting and Tracking
We provide monthly reports on your Google Ads campaigns, focusing on key KPIs to ensure you achieve excellent ROI and maximise your investment in Google Ads.
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
Read the Case Study
736%
Increase in Traffic
Read the Case Study
504%
Increase in Traffic for Global Satellite Services Provider
Read the Case Study
1,689%
Surge in Organic Conversions for Mortgage Advisor
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
George Robert-Shaw
Account Executive Specialising in PPC
Ricky Dawn
Technical Director and Technically Technical
Miles Swayne
PPC Account Director. Part time PPCer, Part time party crasher
Sam Ward-Jacobs
A Junior Account Manager with great hair
Stefan Carrington
Senior Account Manager with a passion for growing sales
Google Ads FAQs
New to Google Ads or unsure about another agency’s advice? Check out these common FAQs to get clarity and make informed decisions about your Google Ads strategy.
Why do I need to use Google PPC?
While not mandatory, Google Ads are used globally for a reason. They effectively boost brand awareness, attract highly qualified leads, and drive sales, conversions, and engagement!
Will I get my money back using PPC?
Well-executed Google Ads campaigns often deliver an ROI of 8:1. With a well-designed website and quality offerings, you’ll easily recoup your investment and more.
Should I use a qualified Google PPC expert or do it myself?
You can run Google Ads yourself, but it’s complex and mistakes can be costly. Outsourcing to us means expert management, solid ROI, and we’ll let your team focus on their primary responsibilities
How often will my ads appear using Google PPC?
Your click budget impacts ad visibility and cost, especially in competitive markets. A low budget can limit ad exposure. WRD provides tailored budget recommendations based on your market and goals.
Do I have to sign up for a long period of time for Google PPC?
With WRD, you’re on a rolling three-month term with no long-term contract. We only require three months’ notice, as solid ROI often starts after three months!