Database Optimisation
We’ll help you develop, segment, filter, and clean your email marketing lists and databases, helping your campaigns to reach the right audience.
Email Marketing Agency
Email marketing is a speedy, cost-effective powerhouse for both B2B and B2C organisations. It’s all about nurturing customer relationships and driving sales. With the right email marketing agency and the right strategy, your emails can engage, inform, and convert, making it a highly profitable part of your marketing mix.
of brands are increasing their email budget
of people buy from marketing emails at least once a month
of brands say email marketing is critical to business success
of emails are opened on mobile devices
24 years of results, over 184 years of experience
Emails that Engage
Email marketing allows you to consistently engage with customers and prospects. When done right, it delivers powerful results and boasts a very high ROI. Consistent, well-written emails keep your audience informed and interested, driving both engagement and conversions. Email is a powerful tool that will boost your brand!
The Right Tool for the Job
Email marketing campaigns for technology brands, FMCG, consumer, and beauty products deliver excellent results. The data collected from these campaigns can influence other marketing activities. Insights from email performance help refine SEO strategies, inform content planning, and improve website user experience (UX). By using email data, brands can create more targeted, effective marketing efforts across multiple channels, driving greater overall success.
The Importance of Email Marketing
Email marketing is a versatile and cost-effective channel, delivering messages swiftly to prospects and customers. Subscribers will gain trust in your brand, which boosts conversion rates and sales. By nurturing this trust through personalised and relevant content, brands can consistently drive engagement and conversions. It’s a direct path to building lasting relationships!
>
-
Bespoke Strategies
Whether it’s boosting sales, improving customer engagement, or expanding brand reach, we’ll develop a plan that resonates with your audience and drives impactful results.
-
Database Optimisation
We’ll assist in expanding and refining your email marketing database and lists. Optimising existing contacts or acquiring new leads – we’ll ensure your database is robust and targeted. You’ll have a solid foundation for effective email marketing campaigns and sustained growth.
-
Focus on Conversions
From creative design to integrating content strategy and optimising CTAs, WRD handles every aspect of your email campaigns. We’ll streamline the process, so that your emails captivate and convert effectively. Focus on your business while we drive engagement and results through email marketing management.
-
Measure Success
Email marketing lets you measure success accurately. You can set specific goals for different customer groups as they move towards buying. This precise approach helps you reach the right people and see exactly how campaigns perform. We’ll help you create powerful, targeted email campaigns that get results.
What’s Included
We handle all aspects of your email marketing. From design to delivery, we ensure every element works together smoothly. Our approach guarantees top-notch results. Let us handle the details so you can enjoy the benefits.
Email Designs
We’ll will work with you to create dedicated email templates and designs, making your emails visually appealing and aligned with your brand.
Content Creation
We’ll collaborate to identify existing content for your campaign or assist in creating the necessary materials with our content creation services, giving you a seamless and effective campaign.
Campaign Launch & Management
WRD partners with you throughout the entire campaign, handling scheduling, implementing marketing automation, setting up tracking, enhancing CTAs, and providing comprehensive reporting for the best results.
Continuous Improvement
We use A/B testing to improve emails constantly. Plus, we optimise your website to increase engagement and sales from email traffic. Better emails, more conversions.
Reporting
WRD provides monthly reports on campaign performance, focusing on open rates, clickthrough rates (CTR), unsubscribe rates, and goal conversions, helping you stay informed and optimised.
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
Read the Case Study
736%
Increase in Traffic
Read the Case Study
504%
Increase in Traffic for Global Satellite Services Provider
Read the Case Study
1,689%
Surge in Organic Conversions for Mortgage Advisor
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Adrian Barry
Business Development Director. Inventor of the Dog and the Circle.
Lorna Al-Ani
Copywriter and Content Creator extraordinaire
Aaron Hall
Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs
Danuta Holloway
Senior Account Manager. SEO is like netball; strategy, teamwork, and achieving goals
Louise Josey
Research Manager & word hunter! Give me 1 and I'll give you 50
Reuben Chown
Account Director. A seasoned digital marketing professional
Sam Ward-Jacobs
A Junior Account Manager with great hair
Tash Ager
Analytics guru, thrill seeker & company social secretary
Email Marketing Agency FAQs
Email marketing has been around since 1978 when the first email “blast” was sent, yet it remains highly effective. Here are some common FAQs we receive.
Is email marketing still relevant?
Absolutely! Despite daily spam, highly targeted emails to segmented users can quickly engage prospects and convert them into customers. Hubspot reports 87% of marketers say email marketing is critical to business success!
What are the GDPR laws around email marketing?
GDPR regulations give EU customers control over their data, including consent, security, usage, and easy unsubscribing or deletion requests. Compliance with CAN-SPAM laws is also crucial. We help your email marketing campaigns stay compliant with these regulations, safeguarding your business and building customer trust.
How often should I be sending emails out?
The frequency of email campaigns depends on the quality and volume of content you have. While promotions can be effective, excessive sales emails lead to unsubscribes. Frequency also varies by industry, from daily to quarterly. Don’t worry, we will create a tailored schedule that fits your business perfectly.
What information should I include in my emails?
The frequency of emails varies by business and market, but tailoring content to specific, segmented audiences gives better performance. Informative content outperforms constant sales pitches. Focus on what interests your customers or how you can help them, and use that as your starting point.
Do I need to use specialist software to send out emails?
Yes, using specialist email marketing platforms is recommended for running and measuring successful campaigns. Free versions suit smaller campaigns, with paid versions offering enhanced reporting and functionality, ideal for larger organisations or businesses with large email databases.