Datastream
Is your data stream on point? Let’s make sure it’s delivering the right info so you can get the insights you need and make those data-driven decisions.
Google Analytics Audit
Google Analytics 4 can be a game-changer for your business, delivering crucial insights – if set up right! Imagine unlocking a treasure trove of statistical data to drive your digital strategy. Our Google Analytics Audit service will ensure you have the right setup, you’ll turn those stats and numbers into actionable magic for your business.
of organisations lost income due to poor data
of consumers would not recommend a website if it isn’t mobile friendly
leave a website because of poor functionality
of online traffic is on mobile
24 years of results, over 184 years of experience
Benefit from our GA4 experience
If you’re not tracking your website users properly, you’re missing out on valuable data and insights. Without accurate analytics tracking, you can’t fully understand visitor behaviour or optimise your online strategy. Make sure you capture every valuable interaction with our Analytics audits to unlock the full potential of your data and drive smarter business decisions.
Gain More Insights with our Google Analytics Audit Services
Our Google Analytics Audit service helps you to track your customers accurately from their first visit to your website all the way through to their exit, whether that’s a completed transaction or an enquiry. We’ll pinpoint any gaps in your GA4 data, so you can capture every valuable interaction and gain the insights needed to optimise your digital marketing and website strategies.
The Importance of Google Analytics Audits
Using real-world data from your Analytics system allows you to tailor your website to fit your customers’ needs perfectly. By understanding their online behaviour, you can optimise your website to boost engagement and drive more sales. It’s like having a roadmap to digital success – adjust your website based on what your visitors actually want and watch those digital sales and enquiries improve. Our agency’s auditing services will ensure that your GA4 data is accurate and 100% reliable.
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GA4 Set up Checks
Before diving into advanced tracking, we’ll first nail the basics with thorough Analytics setup checks. Think of it as laying a solid foundation for your data, and, once the essentials are in place, we can then build up to more advanced analytical tracking and data insights services.
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Understand your Clients and Users
To track what really matters, we first need to get to know you and your customers. Understanding your businesses’ unique needs and preferences lets us set up website tracking that’s spot-on, ensuring we capture the data insights that will truly drive your success!
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Implement Changes
Our audit services do more than just advise; we roll up our sleeves and implement the changes for you, either in the back end of GA4, using Google Tag Manager (GTM), or in the code of your website itself. From recommendations to action, we handle it all to ensure your tracking is spot-on and your data works its magic.
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Test and Prove
Once we’ve made the required changes and fixes to your website, GA4, or GTM, we’ll dive into testing to check everything’s working perfectly. We’ll work closely with you to verify that your tracking captures the right data and delivers valuable statistical and commercial insights.
What’s Included in Audits?
We don’t just send a report and disappear. We dive in, review the details with you, and take action to check everything works perfectly. Consider us your ongoing data partner.
Set up checks
Your Analytics account will be set up perfectly, so everything runs smoothly. Think of us as your setup superheroes, making sure everything’s in tip-top shape!
User audit
Old agencies or ex-employees keeping access to your Google Analytics system? No way! We’ll thoroughly check your account security so that only the right people have the keys to your data kingdom.
Key events
We’ll make sure you’re tracking the right things, so you capture the data that truly matters. From events, key events, e-commerce tracking, cross-domain tracking, networks and product links, as well as audience segmentation – whatever Analytics support you need, our agency will deliver!
User journeys
We’ll help you see how people navigate your website with crystal clarity, turning every tracked click and scroll into actionable insights. As a leading UK CRO agency, we can also help with more detailed Conversion Rate Optimisation services – just ask!
GA4 Custom Reports set up
We’ll set up custom dashboards and reports in your Google Analytics system, making it easy for you to pull the info you need anytime. We can also build bespoke reports in Looker Studio for you that blend data from multiple sources, like Google Search Console, Google Ads, Microsoft Advertising, or pretty much any platform you want.
Our results speak for themselves.
At WRD we are proud of the work that we do and what we have achieved for our clients.
Have a read of some of our case studies to see not only the results of our work but how we got there.
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736%
Delivering a massive increase in traffic
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504%
Increase in Traffic for Global Satellite Services Provider
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1,689%
Surge in Organic Conversions for Mortgage Advisor
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359%
From Bogey to Birdie: Increasing PPC Conversion Rate
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3,668%
Game changing increase in PPC Revenue
Mark Farish, Head of Marketing and Product Development at Hughes EuropeWRD understand what we do. They understand the pain points of our customers, and they help us reach them so we can provide solutions.
Bring our experience to your project
Our team has over 100 combined years of digital marketing experience and we’ve seen it all. Working with us brings all of those learnings to your team and your project!
Ricky Dawn
Technical Director and Technically Technical
Tash Ager
Analytics guru, thrill seeker & company social secretary
Aaron Hall
Senior Account Manager, driving strategies on the fairway and landing birdies on SERPs
Kyle Cooper
Web Developer. A productivity powerhouse
Google Analytics Audit FAQs
Curious about our agency’s Google Analytics audit Service? Dive into our FAQ for answers to your burning questions and discover how we make your data sing with clarity and precision.
What is the benefit of a GA audit?
For many businesses, Google Analytics is their sole traffic tracker – so getting it right is crucial! Without an accurate analytics system running on your website, you don’t know where your visitors are coming from, what they are doing, and what’s making them leave, so let’s make sure your setup is flawless and your data is spot-on.
How can an analytics audit improve my sales/conversions?
Get the scoop on how visitors use your website and clear away obstacles to boost sales. Accurately tracking user behaviour, engagement statistics, conversion rates by channel, exit pages, channel attribution, basket abandonments, and purchase journeys in GA4 will all help you to improve the performance of your website and get it to deliver better levels of revenue and leads.
Do I need to hire a Google Analytics professional for this?
There is a lot of information freely available online that covers most GA4 audit type questions, or provides answers to common Analytics issues, so do look around to see if you can solve your issues yourself, however if your GA4 setup is complicated, or you can’t get it to work correctly, then you don’t have to worry – we’ve got decades of Analytics experience and know exactly what to do. Our expertise will turn your stats and data into gold!
Does an audit need to be done regularly?
Once your GA4 account is set up, and we have provided you with your audit report, and implemented all the required fixes, it can run smoothly on its own. Just keep an eye out for major changes in GA or your website – easy peasy! Any issues later on, then just get back in touch with us!
What happens after the audit is completed?
You’ll have full access to the Analytics dashboards and reports we set up for you. And don’t worry – if you’ve got questions, or need more Google Analytics support later on, we’re always here to help!